Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

Reputation Management Tip for 2012: Brands need to tap into social media search!

If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.

Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. Continue reading “Reputation Management Tip for 2012: Brands need to tap into social media search!”

The Ethics of Self Promotion Through Charitable Causes (A Case Study)

Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Continue reading “The Ethics of Self Promotion Through Charitable Causes (A Case Study)”

Two 5-Star hotel reviews up for just $5 – Hotel Reputation

We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Continue reading “Two 5-Star hotel reviews up for just $5 – Hotel Reputation”

Social Media Marketing – How To Use Twitter

Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the day, why bother? Surely it’s just a bunch of people talking about their day, hoping that other people will care that they’re “making toast” and whole lot of other inane nonsense, right?

For the most part, sure. It’s said that “Twitter is for people who can’t shut up, even when they’re by themselves” and yes, we know a few people like that! There is an awful lot of nonsense to sift through before you come across anything half-decent. But then that’s no different from literature – for every “A Brief History of Time” or “Great Expectations” there’s a thousand Dan Brown-esque books that will genuinely lower the collective IQ of human kind.

Continue reading “Social Media Marketing – How To Use Twitter”

Physicians’ Reputation Management! Is it too late to act?

We’ll explain a little why physicians should be worried about online reputation management (ORM).

As the online world is wide and handy, bad reputation takes shape here. Online Reputation Management is the monitoring process that addresses or alleviates the SERPs (search engine result pages) or entries in the online media and social networking domains. Continue reading “Physicians’ Reputation Management! Is it too late to act?”

11th Hour Recruitment Horrors Avoidable With Reputation Management

Professional Recruitment Consultants worth their salt go through rigorous Candidate preparation throughout any placement process. This includes advising the Candidate on interview techniques, coaching on environment specifics, and how to handle ‘the counter-offer’. The counter-offer can see deals worth thousands of pounds fall through in an instant and ultimately there’s little that can be done after a Candidate’s mind is made up. Continue reading “11th Hour Recruitment Horrors Avoidable With Reputation Management”

Jemima Khan Victimized, Footballer Busted, Superinjuctions Under Scrutiny – Thanks, Twitter

Television, radio, newspapers and the internet. Which is the odd one out? The internet, for as Monday proved – it’s the one thing that can’t be controlled by a court-issued super-injunction. One can’t help but feel bad for Jemima Khan, who this week held an awful lot of limelight and felt the full force of social media scrutiny. And now, thanks to the mockery Twitter made of the British judicial system, privacy laws are facing review according to UK ministers.

Continue reading “Jemima Khan Victimized, Footballer Busted, Superinjuctions Under Scrutiny – Thanks, Twitter”

Google’s yet another attempt to make it big on social networking

Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine.  On the other hand Google isn’t a social website.

But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.

After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook. Continue reading “Google’s yet another attempt to make it big on social networking”

How Social networking sites influence search engine results

To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?

Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?

There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.

Brand value of a domain was a ranking factor Continue reading “How Social networking sites influence search engine results”