Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Continue reading “Twitter to lose its reputation as a free speech platform?”

Facebook, the trust factor

I got a friend request from a total stranger on Facebook last week. The only thing we had in common was mutual friends. As always I declined that request. But then why would anybody send friend request to people they don’t know, strange but that’s what Social networking is all about. To my surprise I saw my colleague accepting this request from the same person. I then wondered if I had gone overboard by declining a request from somebody with potential caliber? I enquired with my friend and he had not clue; he accepted the request only because there were few friends in mutual circle.

I later learned that Facebook is sending friend requests automatically without users’ consent. I thought Facebook is a great place to be in touch with friends and it contributes to web searches. But if it is going to ask me to add people I never want to, I might then have second thoughts. This latest glitch has already earned the wrath of users from across the world. Continue reading “Facebook, the trust factor”

Do Hotels need to have Reputation Management?

Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking,  how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Continue reading “Do Hotels need to have Reputation Management?”

Top Ten Reputation Management Tips

Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.

Continue reading “Top Ten Reputation Management Tips”

Know Thy (Social Networking) Self

They say imitation is the greatest form of flattery. They say that impersonation is a form of imitation. Ergo, shouldn’t impersonation thus be considered flattery? Well, no – not really. Especially not if, whilst impersonating you, they’re actively making you look bad. And unfortunately, this is becoming an increasingly ‘popular’ practice amongst social networking sites.#

Continue reading “Know Thy (Social Networking) Self”

Google’s yet another attempt to make it big on social networking

Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine.  On the other hand Google isn’t a social website.

But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.

After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook. Continue reading “Google’s yet another attempt to make it big on social networking”

Online Reputation Management and Social Networking

Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to  social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.

But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.

A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation.  Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.

It even tells what  people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your  damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.