Should companies bet on social media marketing?

Companies are mulling over the pros and cons of social media marketing – the top dollar invested in Facebook and Twitter to be precise. As an active tweeter I’d be the first to admit that paid tweets and tie-ups with NBC for Olympic tweets etc, sure seems a cop-out in Twitter’s free open platform format objective. However, let’s discard my indignant views aside for a moment and look upon the situation from a company’s point of view; and yes there’s more incensed thoughts there…

You pay to get ‘paid tweets’ – top billing, and yet there’s no end to the negative comments and trolls. And as for the actual revenue gained from these promoted tweets or Facebook Ads its anybody’s guess; in fact, its as mysterious as how Joseph Gorden-Lewitt’s character “just knows” Bruce Wayne is Batman in ‘The Dark Knight Rises’. Twitter has marginally overtaken Facebook as the marketing channel to be in, in the wake of Facebook going public and the haziness as to how much the ads work for companies. It does not help that Facebook, as recently revealed, has more than 80 million fake users!! Continue reading “Should companies bet on social media marketing?”

Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Continue reading “Twitter to lose its reputation as a free speech platform?”

Facebook Timeline and Reputation Management

Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos, photos, status updates) that you don’t want to be on your Timeline. Warning – When you first see the Facebook Timeline… you are in for a SHOCK!!

What you will see is every single thing you did since joining Facebook neatly arranged under a timeline of years and months. For users who have made the cheesiest status updates and other cringe-worthy quips( in hindsight) it will require a dedicated period of time to go back and decide what should be highlighted or removed from the timeline before its published for all to see. Yes, there is a ‘Publish’ tab to click after doing the necessary changes before the timeline goes live. So what are the advantages? Continue reading “Facebook Timeline and Reputation Management”

The Ethics of Self Promotion Through Charitable Causes (A Case Study)

Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Continue reading “The Ethics of Self Promotion Through Charitable Causes (A Case Study)”

Do Hotels need to have Reputation Management?

Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking,  how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Continue reading “Do Hotels need to have Reputation Management?”

Social Media Marketing – How To Use Twitter

Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the day, why bother? Surely it’s just a bunch of people talking about their day, hoping that other people will care that they’re “making toast” and whole lot of other inane nonsense, right?

For the most part, sure. It’s said that “Twitter is for people who can’t shut up, even when they’re by themselves” and yes, we know a few people like that! There is an awful lot of nonsense to sift through before you come across anything half-decent. But then that’s no different from literature – for every “A Brief History of Time” or “Great Expectations” there’s a thousand Dan Brown-esque books that will genuinely lower the collective IQ of human kind.

Continue reading “Social Media Marketing – How To Use Twitter”

Reputation Management, why you need it?

If you think that the online information about your product is as secure as you thought, I will be sorry to say you are wrong. You never know unless you are tracking your online reputation if any disgruntled customer or competitor is griping about you on Facebook and twitter. A close introspection and we found that Facebook status and twitter updates appear in Google’s search results faster. Why Google? Because that’s where 90% of internet users go to fetch information about you. So make sure what you want them to know about you because your understanding about your brand and product is not what you say, but what Google suggest it is. Continue reading “Reputation Management, why you need it?”

How to avoid accidental social media disasters

Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.

Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.

Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.

The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip’ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.

Here’s how you can avoid accidental social media disasters: Continue reading “How to avoid accidental social media disasters”

Anthony Weiner Lewd photo – Twitter stardom gone sour

Rep. Anthony Weiner was only a few days ago a Twitter celebrity  with a large following and also listed in Time Magazine’s top 140 Tweeps to follow. Politicians who do well on Twitter are rare and Weiner sure had his moments, he’s funny and is not afraid to speak his mind.

Anthony Weiner is of course now embroiled in a controversy.  His twitter account sent a lewd photo to a Seattle college student. He then screamed ‘his twitter was hacked’, and later said he cannot be sure if the picture was actually his. Democrats, Weiner’s party backers, have distanced themselves from him and comedians are having a field day punning his name.

“I can’t say with certitude,” … “My system was hacked. Pictures can be manipulated.”

Weiner on reputation damage control mode made quite a few errors…

Continue reading “Anthony Weiner Lewd photo – Twitter stardom gone sour”