Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Continue reading “How Social networking sites influence search engine results”
Google introduced ‘hide’ option to personalized searches in March 2011 and this is what the Google blog had to say to explain…
You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”
At quick glance, you get the sense that Google’s giving up control to the user, so that one can manage blocked sites, control pornographic sites and spam from regular searches.
So far so good, but then, as with all personalized searches, it is all left to the discretion of the user; to his/her ability to discern what is good or bad, right or wrong, radical or moderate, revolutionary or extremist and so on. Herein lies the main problem with personalized searches and being prompted to read what you seem to be inclined to do based on several criteria in your online history logged in from an account. This being the case, having the option to block out everything from a site is quite akin to wearing blinkers online. Continue reading “How do Google Search results with ‘Hide’ option affect Reputation Management & SEO?”
The new service by Google has lit quite the fire under the SEO market as users are using search tool Google Instant under a new ‘Stop, Drop and Scroll’ policy. Highly innovative in design, the ability to constantly refresh the suggested search terms (and then a page of search results for said suggested terms) is said to “revolutionize the industry”.
Yes, well, this is all well and good for Joe Bloggs who wants to find that restaurant he went to last year but can’t quite remember the name of because he was a little drunk and was more concerned with the low cut top his date was wearing, but people in the SEO industry have had to go back to the ol’ drawing board.
It used to be enough to optimize pages to respond to keyword searches. A bit of market research could show you what people were searching for, and what words they were using. You could optimize pages so that they scored highly in keyword density and meta tags. And of course, it helped if your links themselves were optimised. Getting to the top of Google then relied upon the strength of your page and how many strong links were directing to your site. Simpler times!
With Google Instant now predicting search queries as the user types, it’s causing a dramatic shift in what’s being searched for. There have been arguments over how many people actually look at their screens as they type anyway, and whether they would even see the suggestions coming up on their screen until they’re finished typing? But then people are very easily influenced by the power of suggestion, and will likely end up “searching” for for things that Google suggests, rather than following up on their original query.
So the problem SEO faces is a way of overcoming the fact that users aren’t necessarily going to be “searching” for the things you expect them to. The French don’t seem to like Google too much, and have now found Google liable for a search term that came up next to somebody’s name that was considered defamatory in nature. Also, because the person was related to an ongoing (seperate) court case, the French judicial system also claimed Google were potentially guilty of influencing the outcome of that court case too. Google’s response was “the ‘suggestions’ produced by Google Suggest are an aggregate of user-entered search terms”. Well, that’s useful information at any rate.
In terms of how SEO companies can react to this – it seems fairly straightforward. There’s the obvious re-emphasis on getting search results into the top 3 or 4 (due to the ‘drop down’ of suggested searches occupying a greater portion of the displayable page than the standard text box). That’s just down to trying harder to achieve what SEO engineers were already trying to achieve anyway. Now though, because your standard two-keyword searches are likely going to be based on suggested third terms too, there is more to optimize for. Optimizing for search strings like “one two” is straightforward enough, but if you’re trying to optimize for “one two” and Google suggests “one two three”, “one two buckle my shoe” and “one two three four” – you might have a problem. The search results that come up wont be for the original search string “one two” but for the top suggested search term “one two three”, and then give the user the options for the other suggested terms, the user is statistically more likely to click one of the suggested terms than stick by their original search.
Contrary to suggestion that Google Instant has killed SEO and Reputation Management, the reality is far from it. What it has done is made SEO harder and Online Reputation Management more important. As an SEO company, you’re going to have to focus on both ensuring you optimize pages that directly relate to directly relevant search strings, but also find a way of optimizing for suggested search terms too.
With all the work that’s gone into optimizing webpages up to this point, and Google Suggest diluting the concentration of hits a properly optimized website was receiving previously, SEO companies will now have a busier time than ever to achieve the results they were previously enjoying. By that same token, SEO companies are also set to soar in their demand.
Out of great chaos comes great order, and with it – great profit.
Is reputation management more important a matter to small businesses than to large corporations? Yes, small companies have a lot more to lose from a storm of negative comments and it can actually destroy them when compared to a multi million dollar firm that has the deep pockets to afford such an awful attack. A small company may not be often able to wait or counteract in accordance with big corporations.
But there is always a solution for small firms to control their online reputation by taking a proactive approach by constantly using organic SEO to boost positive listings in SERPs, address negative publicity swiftly and professionally.
Reputation management has always been a success factor in ensuring a company’s success. Online reputation management involves maintaining your company’s positive image over the web and combating the negative publicity as soon as it arises.
With a plethora of sites through which consumers exchange their ideas, the anonymity that the Internet provides may encourage disgruntled customers to voice the bad experiences with a sole purpose of sabotaging the company in question. Unfortunately no matter how well a business is run, there will always be dissatisfied customers who will take to the Internet no matter how willingly you try to address the situation.
Transparency is always important in managing your online reputation. When faced with such scrutiny, it’s best to address these problems directly instead of hoping or assuming they’ll clear all on their own. Let your customers know what you are doing to improve your company’s brand image and when problems seem to arise, make them know your side of the story as well.
Of course, it’s far easier to have reputation management services from experts and work on building your business and products better.
We have written a lot on online reputation management, but this time the topic is going to be Reputation Management For.com and the business we are doing at Reputation Management For.com. This because reputation management is now an organised industry, with big business being done.
So what’s special about Reputation Management For.com?
- We have been ranked No.2 by topseos.com: topseos.com, an independent authority on search vendors, has ranked us No.2 among the Best Top 10 Reputation Management Firms in the US for the month of June 2010.
- We don’t cut corners: We don’t like taking short-cuts or going the easy way. We work hard to win.
- We move with the times: We move with the times and take in all changes, technology-wise and otherwise too.
- We work 24×7: Spread across continents and with our team-members working from different countries, we manage to keep it all going 24×7, 365 days a year.
How does it work?
Online Reputation Management is not that simple, but with our expertise and experience, we get to make it all simple. So here’s a list of what all we do, for our clients:
- Writing blogs, posting articles etc for you, to make sure you get a real big online presence.
- Writing professional online press releases for you, keeping track of all updates concerning you and your company.
- Branding. Branding is our forte. We take you for a brand and set out to promote you using all resources available.
- Providing quality content, coming from genuine writers who have a passion for writing and who know how SEO works.
- Providing full assistance from a team of writers, SEO professionals, designers, programmers et al, spread over different parts of the world.
- Making sure your presence is felt in a big way on the social networking zone, focussing on social networking sites and doing social bookmarking too.
- Giving top priority to promptness and professionalism.
- Using advance technology, tools and gadgets that help track and mend online reputation management.
- Interacting frequently and freely with clients, making sure we deliver what they expect from us and also to impart to them the feedback that we get.
- Studying things in detail and bettering ourselves so that your trust in Reputation Management For.com remains intact…always.
What makes us different…
Well, all this is what every reputation management company does. So, what’s it that makes us different? Let’s take a look
- We maintain and mend the online reputation of a client who’s in real big reputation crisis. We have done that many a time and know ways to handle it. We salvage your reputation in the hours of the most severe of crises.
- We have been the first to recognise that the age of conventional PR is over and it’s now the age of Reputation Management. We do understand that in modern times, Reputation Management encompasses Public Relations and hence we are masters in Reputation Management as well as PR.
- We do day-to-day monitoring of our clients’ online reputation, maintain graphs, charts et al to support this monitoring.
- When it comes to using new ideas, new tools etc and making the most of research and analyses, Reputation Management For.com scores high marks.
Reputation management advisors use various tools and search engines to keep up the optimum online reputation of a company. The search engines typically comprise of RSS feeds, micro-sites, blogging, social media, Wiki-Site, videos, business profile linking, and other media. Whereas the most popular tools that are used effectively to fight bad press and to ensure the site ranks include blogs, SEO and SEM among others.
Blogs form a strong medium of communication with the general public through which you can communicate personal experiences, news, entertainment news or infact anything that you wish to share with the community. Blogs work in a couple of ways. You can link your blog to your Website or can maintain it as a separate Website. Regular blog posts can greatly benefit your search engine optimization (SEO), and help you communicate with the public without any outside interference, thereby helping you to build up your reputation.
Social network sites like Myspace, Facebook, Twitter and others help you to build up a community of like minded individuals. Thus social networking sites immensely help you to create positive public opinion based on open communication and shared experience. Â quality reputation management tool, it helps to enhance your brand image and reputation slowly yet steadily. The best part is that it does not require the resources that a national publicity campaign would have involved.
SEO/SEM could probably be the most important tools in reputation management. SEO involves the intelligent usage of key words to ensure that your website comes up in the search engine results; whereas SEM utilize pay-per-click technology, keyword usage and HTML coding to keep your company’s name in the top pages of search engine results and to ensure brand protection.
Other channels of Communications including web content , press releases and even snap shots can go a long way in building up your online presence and a strong reputation. Regular posts will keep your websites active which in turn would attract scores of visitors. Hence it is very important to not only have quality content and keywords but also regular postings. Make the most of the online possibilities to enjoy a strong repute and brand image.
BP, caught in the oil slick is trying hard to retain its lost ground by fixing its damaged online reputation by investing heavily in Google adwords that will reroute the searches to the BP’s initiatives to manage the oil spill rather than the loss and environmental disaster caused by the spill as such! In an attempt to put back the derailed brand reputation of BP after the Gulf oil spill, BP has shelled out a fortune in its pay per click campaign by bidding on keywords in Google, Yahoo and Bing to filter search engine users and to guide them to their sites instead of letting them stray into other sites, where the users might find the horrible effects and natural disaster caused by the oil spill.
The keywords like oils spills and Gulf oil spill are some of the many queries BP is currently bidding on. It’s been suggested that BP is spending upwards of $10,000 a day to maintain the top spots. This brand protection move is a smart tactic to minimise the damages caused by the gulf oil spill and to retain its customer base. The present Google search come up with well orchestrated results like info about Gulf Mexico spill and learn more about how BP is helping instead of the oil spill as such!
However, the mood of social network users like twitter and face book has reached the levels of accusations where people have rated the negligence of BP as nothing short of “Accidental terrorism”, and there has been many angry reactions including the launch of the Top Kill initiative, and the call to boycott BP. Thus at the end of the day, the customers wont be ready to buy the story if BP is not doing enough to fix the problem and to pay damages for the clean up operations.
Suggested posts for further reading
Most of us think that reputation management is all about responding to negative comments and pushing them down the order in Search engines. But we feel negative comments; good or bad, puts the message loud and clear if somebody is not happy with your brand. It gives you a chance to know what is being said about your company. Before you sit down to shield your reputation, be patient and analyze what is it all about, and if it is true put them in order and implement those changes. It makes sense to let the customer feel that you care for their opinion; the move will improve your online reputation. Otherwise, it will be a to- and-fro endless battle of defending your repute.
The social media plays major role in reputation management, guess what? all the good and bad things about your business are out there in matter of time. Termed as the most easiest and powerful way to tamper your online reputation social media is here to stay. On the other hand it becomes more like a place where you get the feedback about your brand faster than other sources. So guess if the convenient social media has the provision to cross-connect with other social media the reach will be immense. In that case you have one message across the web rather having to put them in bits and pieces in several other websites. So the more convenient it is the more lethal it becomes and the viewer ship is just immense.
We, here at Reputation Management For.com understand that the growing popularity of social media has more to it than what meets the eye. If your brand name happens to be there for any reason, make sure you heed to what is being said about you. And on the contrary if you ignore this feedback you are in trouble, and no matter what, once the issue spirals to other areas and then to forums it will invite more viewers. And the fate of your business and the reputation is all based on this feedback, which is something you do not want.
Online reputation management is all about managing your online presence and this includes monitoring and participating in the social networks actively.
Reputation Management is about what you do, say, and what others say about you. So do we have a tinge of PR into this. What is public relation (PR) all about? We have already debated in the past about PR being one tool that is mostly about marketing and communication, but we haven’t talked about how PR culminates with reputation management. What is the role of SEO that completes the cycle?
Public relations is one factor that takes care of your reputation, with the intention to influence customers and support their belief about your product goodwill. It is a continuous process to maintain an amicable understanding between public and an organization. PR supports the efforts of reputation management, and there are various techniques to do that; press release, blogs, copy writing are some of the essentials that is used as a public relation strategy. Dealing with crisis management both online and offline is another form. All this signifies that constant communication is the core and vital that helps to put an effective image of your brand.
Next comes Search Engine Optimization (SEO), the most powerful tool in the armour. SEO agents know how to target keywords that is causing damage to your reputation and in the bid will kill them to minimize the damage. The only difference is unlike every time SEO here will not only concentrate on doing online stuff thereby missing the real issue of reputation management, and overlook the cause of potential damage to the brand or business.
Finally, the complete package of RM, PR plus SEO is here to stay and deliver the requisite in keeping the reputation of your organization the way you want, after all your business deserves it.