Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.
Clearly a case of reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.
A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if a court sees it as having caused reputation damage to a plaintiff.
However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??
It is a general notion that whatever ranks on Google is true and can be trusted; imagine someone running a hotel and receiving nothing but BAD reviews on a popular and trusted travel-website like ‘TripAdvisor that ranks high on Google.
If a hotel is trashed in reviews by a couple of users on TripAdvisor, then it is more than enough to bring its reputation down.
It won’t be easy to remove or block all negative comments about hotels, but one can always push them down by bringing good content up thereby making it rank on the first-pages of Google.
Top tips for Hotel Reputation Management:
- Monitor social-networking sites, and other online media to check what people talk in general about your business
- Respond to user comments, suggestions, feedback, complaints, and reviews, without fail
- Regular communication and more of interaction with web-users on a daily basis helps, and can help one tap new business opportunities from nowhere
- Actively communicate and interact with people/online users on some of these popular sites: Facebook, Twitter, YouTube, LinkedIn
- Submit relevant theme-based audio-video, and textual files more, to keep the users engaged
- Creating/joining different online communities and groups, for chat and discussion forums always help, to know minds of people
- Update your website daily/often with new stories about the business, post blogs, news articles about events and conferences etc. to keep the users well-informed about the company
- Holiday deals, discounts and offers, contests and giveaways can help in keeping the online users grooved to the business
- Incorporate reputation management in the ERP system to automate the business activities, and to streamline the process
- One can even seek experts and consultants for business reputation management strategies
Finally, outsourcing online reputation management to Reputation Management Companies can be a better choice for the service industry as a whole!
We’ll explain a little why physicians should be worried about online reputation management (ORM).
As the online world is wide and handy, bad reputation takes shape here. Online Reputation Management is the monitoring process that addresses or alleviates the SERPs (search engine result pages) or entries in the online media and social networking domains. Continue reading “Physicians’ Reputation Management! Is it too late to act?”
Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.
Continue reading “Top Ten Reputation Management Tips”
They say imitation is the greatest form of flattery. They say that impersonation is a form of imitation. Ergo, shouldn’t impersonation thus be considered flattery? Well, no – not really. Especially not if, whilst impersonating you, they’re actively making you look bad. And unfortunately, this is becoming an increasingly ‘popular’ practice amongst social networking sites.#
Continue reading “Know Thy (Social Networking) Self”
There’s one of two reasons you’re not laughing at the moment. Most commonly it’ll be because the joke wasn’t funny. Then you have the group of doctors who’ve just realised that the pictures they posted of last year’s New Years party might well cost them clients.
Continue reading “Doctor, Doctor – I Found A Picture Of You Drunk And Now I Don’t Want Surgery.”
To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Continue reading “How Social networking sites influence search engine results”
Online reputation management cannot be taken for granted. Online reputation management combines a series of strategies and methodologies that when effectively done, help promote a positive online presence for a company. Online Reputation Management (ORM) has two defined branches, Proactive and Reactive. Both branches ensure online actions are controlled and monitored for a positive online presence of a company. Continue reading “Proactive and Reactive Strategies in Online Reputation Management!”