Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

Reputation Management, why you need it?

If you think that the online information about your product is as secure as you thought, I will be sorry to say you are wrong. You never know unless you are tracking your online reputation if any disgruntled customer or competitor is griping about you on Facebook and twitter. A close introspection and we found that Facebook status and twitter updates appear in Google’s search results faster. Why Google? Because that’s where 90% of internet users go to fetch information about you. So make sure what you want them to know about you because your understanding about your brand and product is not what you say, but what Google suggest it is. Continue reading “Reputation Management, why you need it?”

Physicians’ Reputation Management! Is it too late to act?

We’ll explain a little why physicians should be worried about online reputation management (ORM).

As the online world is wide and handy, bad reputation takes shape here. Online Reputation Management is the monitoring process that addresses or alleviates the SERPs (search engine result pages) or entries in the online media and social networking domains. Continue reading “Physicians’ Reputation Management! Is it too late to act?”

Heathrow snow fiasco lands BAA in trouble

The world’s largest airport  of Heathrow remained crippled by snow and ice for three days in a row and the  unexpected shutdown of Heathrow just before Christmas  had put  the travel plans of thousands into disarray and left many sleeping on terminal floors. The airport apparently had only a contingency plan to  keep the airport fully operational if less than an inch of snow fell and had no  equipment  manpower, or the crucial chemical de-icers to cope with  any massive snow fall. Continue reading “Heathrow snow fiasco lands BAA in trouble”

Top 10 reputation crisis of 2010 – a recap!

Being Reputation Management Consultants,  Reputation Management, have come with our list of top 10 reputation crashes in the year that was! Being the festive season and all, we’re doing it as honors awarded to the great captains of Industries, firms, celebrities and brands that went through a reputation storm in 2010… Continue reading “Top 10 reputation crisis of 2010 – a recap!”

The Conundrum of Reputational Risk

The lawsuit filed against Ernst & Young for their auditing of Lehman Brothers and their acceptance of the now notorious “Repo 105” manoeuvre that Lehman used to hide their leverage in their quarterly filing and thereby mislead investors as to the true state of their finances has revealed that some of  E&Y’s auditors were concerned and brought up the issue of “reputational risk”.

Reputational risk is growing more fashionable as a concept among strategy thinkers but rarely has much traction among the board or within the C-Suite where a fight between quick profit and long term reputation is usually a round one knockout to profit. Reputational risk is a function that considers the risk of reputation damage as one of the criteria in decision making. The question goes: “what will people think about us or our products if we make this decision, it might be profitable but long term will we lose out as our reputation suffers for being dishonest, etc.” Continue reading “The Conundrum of Reputational Risk”

The girls and grass affairs that damaged Silvio Berlusconi’s reputation

Even as more reports of  allegations of sleaze and sex allegations of Italian prime Minister are being  complied by the press,  Silvio Berlusconi enjoyed a resounding victory in provincial elections. The alleged reports of sex, girls and marijuana in his private jets seem to have been ignored by the people of Italy,  a country in which politicians are held to far less exacting standards of moral conduct than in Britain or the United States. Continue reading “The girls and grass affairs that damaged Silvio Berlusconi’s reputation”

Commonwealth Games 2010. India’s Reputation Fiasco

The 2010 Commonwealth Games was supposed to highlight how far India has come in the past 10 years, instead it seems to demonstrate that everything people thought about India is true.

The 2010 Commonwealth Games was supposed to highlight how far India has come in the past 10 years, instead it seems to demonstrate that everything people thought about India is true.

Anyone who visited India today after a ten year gap would be amazed by the changes so long as you did not scratch too far below the surface. This is a country with a burgeoning and confident middle class that is attracting back its diaspora of citizens. When business is driving change, there are remarkable changes taking place. India’s seething populace is a deep well of often remarkable talent: visit Silicon Valley in the USA to see the truth of it. Look at some of the traditional structures and far less is changing: most notably political structures and an underlying ooze of corruption that ensure that too many infrastructure projects in which the state has a guiding hand are awash with back handers and failed delivery.

India’s Commonwealth Games are growing more tainted by the day with falling bridge fatalities and an Athlete’s Village that provoked storms of protest from the visiting teams. The UK team is staying in a hotel and the New Zealand team has employed contract cleaners before moving out themselves. Some teams are considering not attending and others are horrified. This is supposed to show the New India of the 21st century. Instead it is showing the India of bygone years.

Indian nationals are not, sadly, surprised. They had hoped for better but have  now retreated back into a shocked and somewhat sullen silence. How horrifying to see the vast abyss between India and China and its Beijing Olympics. It is apparent that India’s great leap forward has not been accompanied by an infrastructure leap. For many Indians, the hope is that the augeon stable of national politics may get a much needed cleanup in the near future, but few are holding their breaths in anticipation.

In 2009 India’s National reputation scored  as 22/34 countries among G8 nationals. Interestingly, Indians expected to score in 8th position. Perhaps India wowed by the last ten years has lost sight of what it really is capable of. Their self image score was 82/100, but foreigners scored them at 50/100. The commonwealth games suggests that foreigners may well be right.

National reputations rise and fall each year but it takes time to develop infrastructure and political structures. India may have much further to go before it political institutions are a match for the innovative world beaters of their private sector!

How the Spanish tour of the First Lady influenced her reputation

The much hyped 5 -star holiday of America’s first lady in a lavish Mediterranean Retreat when the country was reeling under the worst economic meltdown has had a bad influence in the reputation of the first family. Though  the  first lady is paying for her own room, food and transportation, the government will be bearing the security costs  and support staffers, plus most costs associated with her Air Force plane. Many feel that this foreign luxury  holiday came at a bad time as back home Americans are battling with loss jobs and an insecure future.

The webspace has been abuzz with comments on this ill timed get away at the expenses of the tax payer’s money. Politics Daily readers comments like “A little restraint would be appropriate in these tough economic times. It would mean a lot to the American people who pay for all these vacations and outings and would go a long way towards better relations with the people of the U.S. ” are keeping alive the issue as the first lady gets ready for another spell of holiday to Florida and Massachusetts island in the coming days.

The worst thing is that it  has come close to the heels of the frock controversy  that  sparked ‘nude’ race row that spoiled the First Lady’s second state dinner. Michelle Obama’s reputation has been heavily influenced with these controversies that a Google search would come up with results like Spain vacation and state dinner dress in the top slots.

However, Michelle Obama is far too popular and should ride this controversy well but as they say  all things do add up; and a cross check on the reputation chart will do good at this juncture.

What can reputation management do for you?

Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.

Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.

It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.

Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.

How it works :

After analysing the position of the company online, with the help of the articles, web pages, blogs and  pictures, the reputation management plan is designed.  After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.

As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!