This article focuses on reputation ranking mechanism. When a company or business gets unwanted attention online, there obviously is something fishy about it. The search engines go naughty; they become biased and start ranking the ‘negatives’ on top. After all it’s attracting more visitors. When users search for you online the unofficial flashes before the official website, thus drowning your goodwill.
Take for instance if some firm wants to hire your service and finds no mention or option about you on the first two pages till they spot you on the 4th page of the search result, imagine the kind of damage it will be have on your company. All the negative stuff has pushed you out off sight. Reputation ranking shows what exactly is your position online.
The ranking system is a process that is concluded by feedback and thorough research and data collection mechanism, and then depicted with pictorial representation followed by analysis and summary. The results cannot be manipulated or altered. Unlike other ranking systems that sum up the good and bad reports from customers, reputation rating depicts reliable and accurate facts based on that day’s researches. The intention is to build better and objective ratings and develop trust on Reputation Management system.
Reputation rating systems are becoming an essential tool and it is about finding ways to reduce the influence of bad press. Reputation Management For.com believes that every business needs a proactive measure to be on the web and be a consistent performer. And it only goes on to help you understand your business better.
Greenpeace, in its effort to “ensure the earth’s ability to nurture life in all its diversity” is now pinning on its efforts for some very important issues. By gunning for Nestle’s palm oil source and naming their popular product as Killer (Kitkat), Greenpeace has raised its voice for literally anything it feels is just non-earth-friendly.
Greenpeace is now aiming to highlight Apple’s ipad mobile devices which according to them rely on cloud computing and may contribute to global warming. It has also taken on other IT giants like Google, Facebook, MSN to be contributing their share towards critical climate-change. As of now it seems that Greenpeace has drawn a dotted line between the Apple’s ipad and global warming.
Greenpeace acknowledges the fact that if both the data centers and the telecommunication networks that are the two key components of the cloud continue to grow at current alarming rates, then by 2020 the electricity consumption would be half the current in the United States or more than France, Germany, Canada and Brazil combined. So with the growing cloud-computing needs in preparation for the iPad and with Apple purchasing a data center in South Carolina which is much larger than its existing facilities, Greenpeace feels that it needs to ask some important questions.
“Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green.”
Greenpeace seems to be going for a double-dip by either picking the largest brands when they are getting an exposure in the market and thereby earning another green money or is it that as an original green company it is focusing on the world issues like global warming that raises environmental issues to public knowledge? From a reputation management point of view, we feel that Greenpeace need to come out clearly on social platform that it’s not after “Apple” or “iPad,” but want to debate something very important; Global Warming.
Tiger Woods is really stuck between a hard place and a rock, no matter what he does now people will have a different opinion of the golfing superstar. His reputation has been tested and how he responds over the next few weeks will be critical for hi public image.
Of course the difference between bad press in the newspaper and online is it tends to die away after a while, however on the net it just stays there and quite often attracts more responses and comments. We don’t mind Tiger having an issue at home, actually it’s quite refreshing to know everyone goes through rough patches, but how you deal with it is important.
He should have just been honest from the start and owned up to it all, no one would attack him for that. Don’t try and spin it or hide from it, it just makes people more curious and delve deeper, worst of all people will loose there trust in Tiger.
Now there is talk he won’t be golfing till 2010, not sure that’s the best approach either, he should just pick yourself up and get on with what he’s good at. This will inspire people again and show truly how good a sports player he really is.