Celebrities and their army of people (Marketing, PR and ORM) are the ones who come up with the latest in brand building and PR as the spotlight is on constantly, and they have to think several steps ahead.
However, with social networking sites like Facebook and Twitter being handled deftly by the celebrities themselves, there is a bigger connect to the fans. So, you have a Kim Kardashian posing in bikinis with no “real work” as we know it, making millions and others cashing in on coming out of the closet – of course, the latest being Ricky Martin.
The Ricky Martin strategy: Make no mistake, the timing about revealing a “secret” is a serious strategy and for Ricky Martin it’s not simply to get back into the spotlight but also to sell his biography. Take off the emotional baggage and put more money in the bank is quite the PR ruse!
The strangest development in celebrity PR is that lesser known stars and starlets are blindly aping their more successful counterparts even in their worst ordeals. The call to be diagnosed Bipolar is strangely considered cool these days and Shrinks around the world are being forced to discover some Bipolar here or there !!!
However, the one thing good about this is that Bipolar disorder is losing its bad rep and gaining some celebrity on its own. So for real sufferers maybe better research is around the corner.
What we advice celebs these days: Being bisexual is totally cool, in fact anything goes, except for racial slurs, spousal abuse (Charlie Sheen) or serial cheating (Tiger Woods, Jesse James) or other crimes. We could soon have more and more people coming out à la Anna Paquin who admitted she is bisexual. Celebrity reputation management is sure getting spicier by the day!
So for someone like Mel Gibson who is supposedly having the now-cool Bipolar disorder its the anti-Sematic tirade or the Mel-tdown as its being called that will continue to haunt his reputation. Mel needs to keep up with sound reputation management – he should never be without this backing!
Conclusion: So if you are a celebrity waiting to come out as a homosexual, the time is right, the world is ready for you, showering you with more money and followers on Twitter and Facebook. ‘Bipolar’ should however be handled with kid gloves for now, buzz words have the nasty habit of losing their sheen quick.
Ricky Martin has opened new PR vistas by choosing his own biography for coming out as Gay – no Oprah Show or expansive article in a magazine for him! And…’the times they are a changing.’