Google auto-complete reputation woes!

Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.

Clearly a case of  reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.

A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if  a court sees it as having caused reputation damage to a plaintiff.

However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??

IIPM worried about Google Suggest, why is it so?

Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.

After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Continue reading “IIPM worried about Google Suggest, why is it so?”

Facebook Timeline and Reputation Management

Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos, photos, status updates) that you don’t want to be on your Timeline. Warning – When you first see the Facebook Timeline… you are in for a SHOCK!!

What you will see is every single thing you did since joining Facebook neatly arranged under a timeline of years and months. For users who have made the cheesiest status updates and other cringe-worthy quips( in hindsight) it will require a dedicated period of time to go back and decide what should be highlighted or removed from the timeline before its published for all to see. Yes, there is a ‘Publish’ tab to click after doing the necessary changes before the timeline goes live. So what are the advantages? Continue reading “Facebook Timeline and Reputation Management”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

Google scraps sidewiki – will you miss it?

Here you have another product of Google to hit the trash. Well, I wouldn’t say Google Sidewiki is a complete failure, but relatively a Google product that failed to keep up with the expectations”.  Google has finally decided to close it down, and is offering its users to export all of their data. December 5, 2011 is the day Google will discontinue Sidewiki and erase all the content. Users’ can visit http://www.google.com/sidewiki/  and follow the manual to retrieve the data. Continue reading “Google scraps sidewiki – will you miss it?”

To have a Wikipedia page or not? Small Business Reputation Management

Wikipedia began with the noble intention of providing all with free information on anything under the sun. So yes, the content should be impersonal or neutral and in an openly editable model. So unlike an encyclopedia, which is written by experts, the Wikipedia content is largely written by volunteers who do so without pay.

The big advantage: By virtue of being a favoured site by Google, the SEO or ORM implications of having a Wiki page for your small business are huge. Wikipedia pages usually rank on the first pages of Google and other search engines.

Should you have a Wikipedia page for your small business?  Continue reading “To have a Wikipedia page or not? Small Business Reputation Management”

11th Hour Recruitment Horrors Avoidable With Reputation Management

Professional Recruitment Consultants worth their salt go through rigorous Candidate preparation throughout any placement process. This includes advising the Candidate on interview techniques, coaching on environment specifics, and how to handle ‘the counter-offer’. The counter-offer can see deals worth thousands of pounds fall through in an instant and ultimately there’s little that can be done after a Candidate’s mind is made up. Continue reading “11th Hour Recruitment Horrors Avoidable With Reputation Management”

Top Ten Don’ts of Reputation Management

Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.

Continue reading “Top Ten Don’ts of Reputation Management”

Doctor, Doctor – I Found A Picture Of You Drunk And Now I Don’t Want Surgery.

There’s one of two reasons you’re not laughing at the moment. Most commonly it’ll be because the joke wasn’t funny. Then you have the group of doctors who’ve just realised that the pictures they posted of last year’s New Years party might well cost them clients.

Continue reading “Doctor, Doctor – I Found A Picture Of You Drunk And Now I Don’t Want Surgery.”

Google’s yet another attempt to make it big on social networking

Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine.  On the other hand Google isn’t a social website.

But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.

After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook. Continue reading “Google’s yet another attempt to make it big on social networking”