Just how good it is when an Organization says that ‘Employees are their assets’, well let’s keep this debate aside for now. But here we are going to highlight how employees’ reputation creates a huge impact on those who look at you from the other side and just how critical it is for the reputation of your company..
Your employees’ carries the attitude and brand of your company. Have you ever noticed when visiting any office and waiting at the front office. I think this is the best place to analyze how true the employees carry the brand. You can feel the elements of the company culture and values coming through in the way people speak to each other and how they greet you. After all, employees are the caretakers of a company’s brand.
Employees and corporate reputation goes hand in hand. Though company reputation is vital, but employees are also the key factor that link to manage it. This generates positive performance and ultimately cements a place for you in this competitive era. So how to keep a positive reputation of your organization is about recognizing the significant role employees’ play in the overall positioning of corporate reputation.
However, to encourage employees to ‘live the brand’ are not much practiced. It is further suggested that to highlight your brand through your employees there has to be solid strategies in place. So when employees are trained to do their part perfectly the battle is half won. Let the employees know what actions are effective in return that successfully portray your strong brand.
In my opinion a brief training exercise and the know-how of the company and its regulation will go a long way in shaping employee reputation. Apprise them of the various vulnerability that could sabotage their reputation; for example ‘A tech savvy employee when comes across some website that has negative thing about the organization, what he should be doing? Persuade them to take advantage of the situation and come up with better solution to counter that after all it’s reputation at stake.
The problem with the Internet is quite often stories in newspaper and PR in the traditional sense is forgotten about days, weeks or months after it was published. The Internet is an altogether a different beast, it remains there, it stalks you, it follows you and like a snowball can form into a full scale avalanche. Now this can be good if the news or story is positive, however this can be a nightmare if its negative.
What feeds this avalanche quite simply is the same as how a rumour will start in an office or at school. “did you hear what such and such got up to at the weekend, John told me he last night, apparently Steve told him” and so on. Where the Internet plays a much bigger roll in this, is someone can pick up on an article, blog of comment in a forum and write a blog about it and link back to the actual source. If the story is interesting enough then it doesn’t take long for many people to follow suit and start linking back to the source and the 2nd and 3rd placed posts on other blogs who are also talking about it.
Google’s main factor for deciding how high to rank a page in the search results is how many links it has pointing to it, they are a bit like votes, the more links, the more likely Google will see the post as a relevant article and start to rank it highly. If you leave the article at the top of the search results then it attracts even more links and stays up their creating momentum and becoming more difficult to budge when you do decide to address it.
So burying your head in the sand and hope negative or bad press online is going to disappear is the worst PR you could do. That is why reputation management is critical to start straight away, there is nothing better than hearing a client saying “see no negative things are being said our business”, it just means we are doing our job right!
If you are a CEO the last thing you want is your kids reading personal negative things about you (that may or may not be true), quite often we have to not only protect a company name, but also the main drivers behind a corporation. If these types of comments get on to some of the mainstream forums, then people can be quite brutal and vulgar about what they are saying about you.
Protect your company using reputation management (PR Online) to stop things getting to the top is much easier than trying to bury it later on. Check out our prices for standard packages – Reputation Management Prices
Recently we’ve been contacted by people asking about how much it would cost to clean up a companies reputation if they bought the company? Here is a great article about what a reputation is worth to a company www.businessweek.com
What is the first thing any potential savvy investor or buyer going to do before they buy a company, is do some research. Where is the easiest place to start? That’s right, they Google It!!! An investor will Google not only the company name but also the directors and the CEO, so taking measures to make sure your reputation is positive on the net is critical. Not only are investors opinions important but also the public in general especially if you have shares to sell.
Often a company will make the mistake and monitor how their site is doing for keywords and forget about what people are saying about their actual company. Customer service is more crucial than ever before and having terrible sales guys can hurt you in more ways than one. You only have to see what’s happening with DotComChrome and how many people are complaining about their aggressive sales tactics. It’s so bad there sales guys ask you to type in their company website in the URL bar rather than just Google dotcomchrome as their is so much negative stuff about them.
So if you are selling shares or looking to get investors make sure you check your online reputation first, if you don’t, it could cost you a fortune!!!
A paper from UCLA (Magic at Work: Quasi-Magical Explanations about Colleagues and Leaders by Maia Young) suggests that mystique and shamanism is a key criteria for the reputation of CEOs. The research showed that being hardworking and loyal was not as significant to employees as having a CEO who was a visionary; someone like Steve Jobs of Apple. We know from research that the CEO’s reputation is a key component of the overall company reputation, the UCLA research suggests that the important characteristic of the CEO is that he should be seen as magical in his effect. (There is more details in Psychology Today here)