Like all public figures who decide to re-invent themselves to stay in the spotlight, Sarah Palin is out with her new book ‘Going Rogue.’
She is clearly taking on her party and trying to give her side of things and no one’s buying any of it. From what we can analyse here, it looks like a step towards becoming a celebrity and from then on probably even onto the White House!
However, if she has indeed set her sights upon the White House, she is in serious need of some excellent reputation management.
For one, though the book has succeeded in generating an initial buzz (as it was bound to), the critics have panned it and derided it, calling it her version of ‘being wronged.’
We feel she has begun her long road to recovery in reputation re-building and with her grandchild’s dad now a Playgirl model, Palin has not had it easy for long time now.
The book has stayed clear of personal issues like dissing on Levi Johnson and is more focussed on explaining her wardrobe budget and problems with the McCain campaign mangers. Sarah Palin is back and everywhere – on Oprah and even the Martha Stewart show and book signing sprees.
If there’s anyone who has seen the highs and lows of public life it is this former Vice President candidate. From a well-loved Governor who made great reforms by taking on the oil lobby to being the Republican poster girl who seriously stole some of Obama’s thunder she has come a long way. The highs were really high and the falls were really low.
The lows began with the Katie Couric interview where she was caught with her foot in her mouth several times to the point of looking uncomfortable and even naïve in the big bad world of politics. She had it all a great husband good looking kids and she herself looked the part. The Republican party splurging on her wardrobe and the repercussions of that and her 16-year-old daughter getting pregnant all came at the wrong time.
Damage control came in the form of coming clean about the teen pregnancy while grappling once more with the effects of her views on abortion. She suddenly seemed regressive despite her ‘soccer mom’ persona that once endeared her to the masses. Modern women turned against her and even as the world were charmed by her including the Pakistan President Sardari praising her looks did not help – Sarah Palin was on the back-foot on home turf. The rest is history – Barack Obama became the President and the McCain camp revealed the rift within the party and before you know there was Palin back in Alaska with a new grandchild.
While we can all assume that she is headed to the White House or trying to get back into politics or attain celebrity status. We suggest that Palin continues on reputation rebuilding with her Tweets, Facebook posts and blogs; and if time is a constraint, why not employ experts like us on Reputation Management.