Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

“A gift for you”, will the blood diamonds stain Naomi Campbell’s reputation for good?

Naomi Campbell has been summoned to appear in court on Thursday by the prosecutors of the Charles Taylor’s trial for crimes against humanity.  The prosecution at the Special Court for Sierra Leone at The Hague claimed that Taylor gave a “blood diamond” to the British supermodel during a 1997 trip to South Africa.

Ms Campbell had stated in April that she “never received a diamond” – and refused to talk any further about the allegation. Later she told the chat show host Oprah Winfrey she feared for her safety if she became involved in the case.” These two contradictory statements made by the super model have dragged her into the case trial.

The story states that Campbell was given the stones at night following a 1997 dinner hosted by Nelson Mandela. “A Gift for you” is all what the two gentlemen who gave her the diamond said. When she realised it was not a few dirty looking stones, but real un-cut diamonds, she handed it over to her friend, whose name she hasn’t disclosed.

Taylor’s trail began in Hague in January 2008. He is accused of supporting rebels in Sierra Leone’s in 1991-2002 civil war. The Liberian Civil War, which was one of Africa’s bloodiest, claimed the lives of more than 200,000 Liberians and further displaced a million others into refugee camps in neighbouring countries.

The boiling feelings of the inhuman activities are prone to affect the reputation of the super model which is not new to controversy. Will Naomi Campbell be able to come out clean and will her reputation finally affect her work? The world has to wait till the court appearance on Thursday.

What can reputation management do for you?

Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.

Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.

It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.

Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.

How it works :

After analysing the position of the company online, with the help of the articles, web pages, blogs and  pictures, the reputation management plan is designed.  After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.

As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!

Justin Bieber Reputation and Cyberbullying

Justin Bieber was a celebrity ,well known  for his good looks and the top of the chart pop hits till recently. However now he is more famous for being the subject of  one of the fiercest online cyberbullying campaigns by the group, 4chan. As per the figures of Mashable.com,  4chan hacked YouTube sending pop-up messages across the site and redirected Bieber’s video pages to malware and porn sites. This is only one among the many attacks aimed against this young celebrity , who took the  virtual world by frenzy. For long Bieber was the poster boy in Twitter and the social network sites, which prompted the Bieber haters to launch a nasty  elimination program that would exclude all the mentions of this pop world wonder from any Twitter feed.

This vicious attack continued even during his much publicized  “Justin Bieber My World Tour” contest where his fans were invited to vote what country to send him to. The notorious cyberbullying group of 4chan took full advantage of this golden opportunity  and started a North Korea campaign for Beiber through 4chan’s website that  tells viewers how to hack the contest system. As a result of which  North Korea  overtook  Israel as the first choice for where to send Bieber next.

However,  Bieber will never be going to  North Korea as western music is banned in North Korea and most importantly  most  North Koreans do not follow Justin Beiber nor the internet and might not even know who Justin Bieber is!

Bieber has not come out with a public response on the whole issue so far nor his website has carried any updates on this scandal. Thus the fans and haters of Bieber have been left to gossip and speculate about the future course of action of this  gifted artist. However as the scandal has been all over the webspace for weeks, the best thing for Bieber would be to clear the air and to come out clean instead of  sitting on the issue and waiting the scandal to die down on its own!  Bieber, after all is only a kid who is too young to take care of his PR issues on his own. So his team  should use their reputation management skills to issue a public response to fans and to make sure that these scandals will not stop Bieber from bringing his music to his die hard music fans in Israel.

We at reputationmanagemnetFor.Com feels that Justin Bieber should get on top of the game by keeping the channels of communication with his fans open instead of leaving them to indulge in nasty speculations!

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Reputation Management 2010 – a half year report!

Six months into 2010 and you realize the one thing that’s been recurring is big reputation crises. And how the mighty have fallen in reputation terms!! From Tiger Woods to Toyota worries, from BP oil spill crisis to Mel Gibson’s rants, from the Duchess of York scandal to the performance duds by the millionaire football stars, 2010 has brought its share of bad luck to haloed people and companies.

Reputation Management has never been this important and it’s sadly when a crisis happens that you actually tend to quantify reputation in terms of money. Reputation is indeed money and even if you argue that time is a healer, the business you lose in this period of crisis is never coming back to you.

The cool thing about Online Reputation Management (ORM) is that it encompasses PR, SEO reputation management, Branding and Crisis Management. You practically have your defense lined-up for you, ready for action. With ORM in place the bumpy ride to recovery from a crisis is largely smooth.

Finally by outsourcing ORM you actually get a whole team working for you round the clock. Being active on blog networks and social networking sites daily may not be possible when you have to go about your business. ORM goes a long way in protecting your reputation and brand online and should be part of your advertising or PR portfolio.

At Reputation Management For.com we’ve been ranking reputation of celebrities and companies based on how they fare online and we’ve often been alarmed at the naiveté with which  online reputation has been handled. However,  there’s much to be done to change this and this is where we come in. From regular monitoring to highlighting positive stories to damage limitation and burying negatives ORM is not be ignored.

For nowadays anyone can be an investigative reporter- a citizen journalist with phone cameras and other gadgets and anyone’s a paparazzo and celebrities beware! These are times of sting operations, consumer forums, and review sites all as keen on reputations as we are.

So yes, the year 2010 seems to be going down history as a year that could well use some reputation management on its own and here’s hoping the next six months see companies and celebrities with sound ORM in place.

Duchess of York Scandal- will her reputation bounce back?

The Duchess of York is still in the US while the media is discussing her video making a deal to ‘sell’ access to her former husband Prince Andrew. The sum agreed on was £500,000 with £40,000 cash down for access to the Prince!

Celebrities, royalty and in this case “former” royalty are all always tabloid fodder. The irony is that a celebrity meltdown or scandal sells the most. While the reason behind the sting operation is debatable, it did make the biggest blow to Sara Ferguson’s reputation. Her credibility, loyalty and character are all at stake. Can’t imagine how one can explain away what happened, to family and friends.

Sting operations also raise the question– Is it ethical to go about planning such a thing on a person who clearly has had issues most of her life? The Duchess of York is clearly an example of such beleaguered celebrity.  Who can forget Britney Spears‘ shaved head pics and her meltdown even as the world clamors behind the antics of a troubled Lindsay Lohan.

So, what are sting operations? Sting operations are purposely planned and executed to let the world know something they OUGHT to know. The Duchess of York clearly has tough days ahead and is already being called the ‘shamed’ duchess.

Reputation Management and PR in this case can be tricky…For now Fergie’s apologies and horror at what had transpired and reports of her “serious lapse of judgement” are all over the papers and this is damage limitation in ORM terms.

In the Duchess’s  favour is the fact that she has not done anything illegal and has apologized for her conduct.

It remains to be seen how this story unfolds further and how this will affect her friendship with Prince Andrew even as reports come in about a couple of celebrities who have come out with statements in her favour.

Lindsay Lohan E-trade saga

Lindsay Lohan is yet again in news. The 23-year-old actress has filed a lawsuit against E-Trade for $100 million over a Super Bowl ad featuring a “milkaholic” baby named Lindsay. The controversial TV ad features a baby boy apologizing to his girlfriend for not calling her because he was busy trading stocks on E-Trade. Lohan alleged E-trade for breaching of civil rights and use of her name, ‘Lindsay’ and characterization without payment or permission.

This is nothing new for the glam doll who has the habit of being in news for all the wrong reasons; starting from spending a day in jail, her relationship with Samantha Ronson, being shooed away by enraged people in the Paris Fashion Week, Lindsay has it all in her to invite controversy.

If we look back, Tracy Palmer, the Director of Consumer Advertising Sprint, made no fuss when her name was used for the girls character in the sprint ad. So doubts are afloat if this whole controversy by Lindsay is a publicity stunt. The allegations levied by her lawyer also seems inappropriate to stand up in the court.

“Many celebrities are known by one name, and E-Trade is using that knowledge to profit,” Lohan’s lawyer, Stephanie Ovadia, said in a statement to the New York Post . “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”

The whole drama has done a world of good for E-trade, with thousands of people searching for the controversial commercial online. Wonder why LiLo seems so offended, or is it a mere frustration of hers.  She is in real need of a quality PR and some strategic celebrity reputation management to be in place to regain her lost image as a celebrity rather than as a troubled star.

We, at  Reputation Management For.com, feel that Lindsay has to retain the confidence of the public and should work towards getting back her stardom.  Who will want to sponsor a celebrity who may turn round and sue them later, had she not mentioned anything for the best part the ad would have gone unnoticed, now even we are writing about it now!

Naomi Campbell- past catching-up

The British catwalker is again in the news for all the wrong reasons. The extent of her temper has invited suggestion to instate sirens and lights to alert those vulnerable souls she hires.  They say ‘When you are with Naomi better don’t say “No”, or else you get a bloody nose. This time it was her 27-year-old-driver, who was boxed and slapped from the back seat of the car in Manhattan. Naomi immediately fled the scene. The driver called 911 and the NYPD was looking for her to be questioned.

Naomi Campbell’s reputation is on the rocks. Just Google Naomi and you will find majority of the websites are related to her bad temper than modeling. She had been in and out of trouble numerous time before, the charges she faced ranges from beating an assistant, hurling mobile at her maid and throwing abuses at British Airways staff.

What is it that makes this sultry siren go wild? Is it because she had a trouble childhood and  struggled in life, so all that frustration has to be taken off by beating up people?   Money is not a factor and she doesn’t seem much bothered about her reputation. Serious loss in waiting and she need to realize that negative comments influences everybody and travels faster than her imagination.  Her recent show to raise funds for Haiti earthquake is over shadowed by bad stories.

Is Naomi Campbell adept to change herself? Half way through this blog I came across the news that Ms. Campbell’s driver has apologized and he is  blaming himself for the confusion. How did this happened? Naomi later issued a statement

I have worked very hard on correcting my previous wrongdoings and I will not be held hostage to my past.

We at Reputation Management For.com feel that this was a great PR move by Naomi because she was able to turn this around while the news was still buzzing. But more than that celebrity management is one thing she may need, to realize success and failure in its true form and reputation management to defend her super stardom status.

Naomi Campbell Reputation Management Report

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Van Morrison Hacked – ‘reclusive celebrity’ a thing of the past?

Van Morrison is furiously telling the world that his page was hacked and the claims, that he is a father at 64, is completely false. In this day and age a celebrity wanting to hold dear his/her privacy will find things quite difficult.

The Van Morrison website on Tuesday claimed he had become a dad to George Ivan Morrison III at the age of 64. Producer Gigi was named the mother and that the baby boy was the spitting image of his famous father.

“Totally false, its a hoax” say the new reports from Van, who lives with his wife who is the mother of his two children, today. To have hackers break into your website twice in two months and put out false news about you with the right amount of shock value is just what it takes to get even the most reclusive people come out and defend their reputation.

This story asks these questions – “Can you be a famous recluse these days?” Can a celebrity for reasons known only to them pull a Greta Garbo on the public these days? Can someone simply hack into your site and make shocking claims and force you back into the limelight? Granted Van Morrison was not a recluse, but the prospects of getting a JD Salinger out of his house and into the open is going to be the mother of all scoops, right?

Celebrities are lucky people, but unfortunately very vulnerable to attacks from hackers to paparazzi and from malicious web sites to extortion attempts from people looking to make quick money. People in their employment or trust can any day threaten to reveal their secrets to a tabloid. It’s always the proverbial sword over the head situation.

Celebrity reputation management is serious and round-the-clock work. Online reputation management for celebrities is double the trouble. Unlike the new breed of celebritieswho thrive on shock value and planned wardrobe malfunction just to be in the spotlight, celebrities who have cult status can find the world is a voyeuristic place these days.

A reclusive celebrity may just be a thing of the past, stuff of legends even!

Shashi Tharoor- badly in need of online reputation management!

Shashi Tharoor, Minister of State for External Affairs is no stranger to social networking and is the highest followed person in India on Twitter. Tharoor in fact popularised Twitter in India to a great extent with his now controversial Tweets and was even named “Twitteroor” for his political gaffes as far as his political party’s stances were concerned.

The minister is intellectual, tech-savvy and popular with the masses and has 537,478 followers on Twitter when this post was written. The problem with Tharoor is that his Tweets are a source of both admiration and political uproar at the same time. Even as he endears himself to the youngsters, the geriatric members of his often sycophantic Congress party look at him as an up-start of sorts.

That Tharoor was in the initial stages a close rival to the UN Secretary-General post of Ban Ki Moon and that he has numerous books to his name all accord him a celebrity status. What I like about him the most is his constant attempts at making his countrymen laugh at themselves. Here he is back in the news for tweeting against his own government’s tightening of tourist visas to India. This is what he tweeted –

Dilemma of our age: tough visa restrictions in hope of btr (better) security or openness & (and) liberality to encourage tourism & goodwill? I prefer latter.

When asked about the economy class of Air India he famously tweeted –

“absolutely, in cattle class out of solidarity with all our holy cows!”

The slang was lost on most people in India and when he added the holy cows all hell broke loose.

That he has huge plans for his country and is not afraid to speak his mind and even against his own government makes him stand apart. But then these days how the mighty fall ( Tiger Woods) and before you know it, courting controversy can finally catch up. The minister sure needs some expert reputation management for continuing his work well and to be in the good books of the old war horses in the Congress party.

Being a busy man he needs the services of an army of experts to help him with online reputation management and being a celebrity and a politician the need only magnifies manifold.