HTC Counters Apple with Lawsuit

I have been following this Apple and HTC saga with great anguish. Back in March 2010, Apple Inc fired a lawsuit against HTC claiming that they infringed on its numerous patents. Now, last Monday HTC fired another salvo against Apple, complaining to the International Trade Commission to stop Apple from selling the iPod, iPhone and iPad.

HTC on the contrary has also accused Apple of stealing its patents about cellphone directory, power-management technology and hardware and software. As both the companies mudsling each other I get an idea that both have infringed on each others intellectual property.

From the business aspect, Apple’s attack on HTC was in some way to pull Google Inc, since HTC’s smart phone is based on the latter’s Android software, which gives them an edge over Apple’s iPhone. HTC’s counter action on other hand was on the expected lines.

Jason Mackenzie, HTC’s vice-president for North America, in a statement.

We are taking this action against Apple to protect our intellectual property, our industry partners, and most importantly, our customers that use HTC phones,

Now how strong HTC’s patent portfolio is something to be debated later, it’s not the phone specification that interest me but the way Apple loose their secret every time. They spend million dollars to come up with a product saying it’s unique, and then spend some more millions to keep the secret. Sadly the trade secret is all over the place. It’s like you want to keep the fire, but don’t want to feed the flame.

Reputation Management feels that Apple or any company should protect their intellectual property or least get used to such situation. In the age of Internet and social media this is how it will be and won’t be getting any better.  But, every time raking up controversy generates negative influence, least you pump another hundred thousands to convince your consumers. We know where law suits end up, and finally you are back to mind your business, but this time post-mud slugging you may have to satisfy by losing a major chunk of your market share and Reputation.

Apple iPad-How good is the experience

When Apple launched its much hyped iPad, it brought along a fair share of brickbats as well along with the bouquets. May be people had over expectations about the product much before the release of the product at the beginning of the year. The possibility of Apple iPad replacing the notebook does seem a remote possibility now considering its shortcomings.

The absence of a camera makes video chatting impossible while the inbuilt mini SIM slot that it has only supports the AT&T network which means that you cannot use it with any another service provider or use it as a cell phone outside the US. Apple iPad supports only Mackintosh features thereby making it incompatible with other software applications as well. The absence of built in USB slots would mean that the customers have to shell out extra from their pockets  after spending so much on their Apple iPad. The lack of  high definition output in terms of both video and audio does not facilitate a comfortable reading of e-book.

The worst part is that Apple iPad has become a target for scammers as well who have managed to poison the search results to redirect the hits to their malware spreading sites. When customers search for the Apple tablet device in search engines, the poisoned search results would download a rogue program.  Ever since Apple announced the launch of iPad,  it has been one of the hottest topics doing the rounds in the Web.

With the growing user anticipation for this new product, it is most likely that many users will be victimized by the latest FAKEAV attack. Users are thus advised to be wary of malicious links and to instead go to reputable news sites to get the latest information about the iPad,” explained Carolyn Guevarra, the Communications Specialist  of TrendMicro, a company that specializes in providing network antivirus and internet content security software.

From the reputation management point of view, we feel that if Apple can take effective steps in plugging these loopholes, the damage will only be marginal. The first step would be to regain the customer confidence, and what Apple does in this direction will be of much interest to all of us.