Apple’s New Laptops

pexels-photoWhat’s up with Apple? As a company they have always had a reputation for being out front and ahead of the curve. Up til now!
Their revently announced new laptops are the same as the old ones except for a few (seemingly pointless ) gizmos. Does it matter. I think it does because these are the laptops that creatives and fashion leaders use and it from them that Apple’s reputation has been built. The response from them has been underwhelming to say the least just at the same moment as the boring company Microsoft seems to be getting its shit together with the various iterations of the Surface line.

Branding and reputation are subtle and nuanced and the deterioration of a brand starts many years before it is really evident on the street. Over the past two years, it feels as though Apple have kept missing the bulls eye with their launches. The iPhones have been underwhelmingly received, the apple watch seems moribund – almost a joke in some circles and now the laptops seem forgettable.

Update:

see the cries of horror from the key constituency – designers, creatives and “makers” whose schutzpah drives the underlying meaning of the Apple brand!

New MacBook Pros and the State of the Mac

Apple Siri gender bias or glitch?

Siri’s obvious unwillingness to help a woman to find abortion clinics has created ire. The latest controversy could not have come at a time when the company is facing tough competition from their Android-powered counterpart.  Angered by Siri’s failure to locate even one result has had people sign mass petitions to Apple. Blogs and comments are keeping the controversy alive thus putting Apple in a delicate situation. We have to see how they tackle this serious issue.

As always, the problem with Apple is they fail to understand that to develop such an effective feature, Siri has to learn about the user; it should customize itself to know every detail about an institution or an individual. Guess what? Siri transforms your speech into a search algorithm and uses the 3rd part search engine to obtain result. If the search engine fails to return the information, Apple gets the blame for not having programmed that way.  Continue reading “Apple Siri gender bias or glitch?”