Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

Kingfisher Airlines gullibility banking on SBI

Coincidence: Joanna Newsom’s Kingfisher song so apt to our subject:

 Whose is the hand that I will hold?
Whose is the face I will see?
Whose is the name that I will call?

India’s Kingfisher Airlines’ bailout saga highlights the sorry state of Indian Businesses and its crony-centric policies. This shows the poor corporate administration, poor regularization, banking inexperience and absolute lack of accountability. Continue reading “Kingfisher Airlines gullibility banking on SBI”

Pfizer pill recall – botched up reputation in wrong pack

If there’s one thing women trust, it’s that the sun will rise in the East, you have to pay taxes, and that birth control pills will keep you away from unwanted worries.

Pfizer, the major birth control pill makers seem to have shaken that trust. The company had to recall million packs of these pills, which were wrongly packed. The company announced this flaw, before any woman could possibly become pregnant. Continue reading “Pfizer pill recall – botched up reputation in wrong pack”

Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Continue reading “Twitter to lose its reputation as a free speech platform?”

IIPM worried about Google Suggest, why is it so?

Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.

After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Continue reading “IIPM worried about Google Suggest, why is it so?”

Reputation Management Tip for 2012: Brands need to tap into social media search!

If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.

Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. Continue reading “Reputation Management Tip for 2012: Brands need to tap into social media search!”

Facebook Timeline and Reputation Management

Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos, photos, status updates) that you don’t want to be on your Timeline. Warning – When you first see the Facebook Timeline… you are in for a SHOCK!!

What you will see is every single thing you did since joining Facebook neatly arranged under a timeline of years and months. For users who have made the cheesiest status updates and other cringe-worthy quips( in hindsight) it will require a dedicated period of time to go back and decide what should be highlighted or removed from the timeline before its published for all to see. Yes, there is a ‘Publish’ tab to click after doing the necessary changes before the timeline goes live. So what are the advantages? Continue reading “Facebook Timeline and Reputation Management”

Apple Siri gender bias or glitch?

Siri’s obvious unwillingness to help a woman to find abortion clinics has created ire. The latest controversy could not have come at a time when the company is facing tough competition from their Android-powered counterpart.  Angered by Siri’s failure to locate even one result has had people sign mass petitions to Apple. Blogs and comments are keeping the controversy alive thus putting Apple in a delicate situation. We have to see how they tackle this serious issue.

As always, the problem with Apple is they fail to understand that to develop such an effective feature, Siri has to learn about the user; it should customize itself to know every detail about an institution or an individual. Guess what? Siri transforms your speech into a search algorithm and uses the 3rd part search engine to obtain result. If the search engine fails to return the information, Apple gets the blame for not having programmed that way.  Continue reading “Apple Siri gender bias or glitch?”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

The Ethics of Self Promotion Through Charitable Causes (A Case Study)

Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Continue reading “The Ethics of Self Promotion Through Charitable Causes (A Case Study)”