It is a general notion that whatever ranks on Google is true and can be trusted; imagine someone running a hotel and receiving nothing but BAD reviews on a popular and trusted travel-website like ‘TripAdvisor that ranks high on Google.
If a hotel is trashed in reviews by a couple of users on TripAdvisor, then it is more than enough to bring its reputation down.
It won’t be easy to remove or block all negative comments about hotels, but one can always push them down by bringing good content up thereby making it rank on the first-pages of Google.
Top tips for Hotel Reputation Management:
- Monitor social-networking sites, and other online media to check what people talk in general about your business
- Respond to user comments, suggestions, feedback, complaints, and reviews, without fail
- Regular communication and more of interaction with web-users on a daily basis helps, and can help one tap new business opportunities from nowhere
- Actively communicate and interact with people/online users on some of these popular sites: Facebook, Twitter, YouTube, LinkedIn
- Submit relevant theme-based audio-video, and textual files more, to keep the users engaged
- Creating/joining different online communities and groups, for chat and discussion forums always help, to know minds of people
- Update your website daily/often with new stories about the business, post blogs, news articles about events and conferences etc. to keep the users well-informed about the company
- Holiday deals, discounts and offers, contests and giveaways can help in keeping the online users grooved to the business
- Incorporate reputation management in the ERP system to automate the business activities, and to streamline the process
- One can even seek experts and consultants for business reputation management strategies
Finally, outsourcing online reputation management to Reputation Management Companies can be a better choice for the service industry as a whole!
Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.
This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”
If there’s one thing women trust, it’s that the sun will rise in the East, you have to pay taxes, and that birth control pills will keep you away from unwanted worries.
Pfizer, the major birth control pill makers seem to have shaken that trust. The company had to recall million packs of these pills, which were wrongly packed. The company announced this flaw, before any woman could possibly become pregnant. Continue reading “Pfizer pill recall – botched up reputation in wrong pack”
Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.
After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Continue reading “IIPM worried about Google Suggest, why is it so?”
Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Continue reading “The Ethics of Self Promotion Through Charitable Causes (A Case Study)”
Canada’s technology champion, Research In Motion Ltd is scrambling to remedy back its reputation, as an extensive series of lingering service blackouts around the world left millions of BlackBerry owners in the dark without access to emails or instant messages. The international confidence in RIM plummeted.
Last week, blackouts that began Monday in Europe, Africa and the Middle East spread to North America, knocking BlackBerry users in the United States and Canada off-line. Service disruptions were also reported in South America, Hong Kong and Japan. The annoyed BlackBerry users around the world took to Twitter and Facebook to vent out their anger. This is an example oh how the reputation of one company can be spoiled within minutes with one mistake. Continue reading “BlackBerry Blackout- RIM’s Reputation Takes another Hit”
Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Continue reading “Reebok reputation takes a $25 million hit for deceptive info on toning shoe”
Sportswear giants Speedo have taken a break from smuggling budgies and started down the path of smuggling bloggers to court as it’s revealed they’re unhappy with one Australian blogger who’s “using their brand name in vain”.
Continue reading “Speedo Takes Aussie Blogger To Court”
We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Continue reading “Two 5-Star hotel reviews up for just $5 – Hotel Reputation”
This happens when you don’t handle crisis the way it should be. Murdoch’s News Corp is facing the heat over its phone hacking scandal, which is doing significant damage to its reputation. Interestingly the news broke out just in time when Murdoch was going to take over the British Sky Broadcasting. Later giving in to the pressure from the UK Govt, he dropped his plan. Continue reading “Murdoch reputation takes a hit”