Web of Trust – Haha

If you call yourself “web of trust” and launch a web browser add-on, you better be trustworthy! Instead, you sell customer data, you tell lies about it and then get found out by researchers who prove that you are telling porkies! Outcome – your browser add-on gets pulled from browsers and your business goes kaput.

The must be a moral in that story somewhere!

Whole Story here

Comment from Company

We take our obligations to our users very seriously. It always has been, and remains, our intention to inform our users, clearly and accurately, as to what data we collect from them and how it is used. We never intend to collect or share data which can be used to identify our users, and we have developed extensive data cleansing techniques to ensure our users remain anonymous.

After a review of some of the information recently reported and a thorough investigation of facts and circumstances, we now believe that our data cleaning techniques may not have been sufficient to fully anonymize the browsing data WoT users shared with us. While we deployed great effort to remove any data that could be used to identify individual users, it appears that in some cases such identification remained possible, albeit for what may be a very small number of WoT users. Of course, if the data allows the identification of even a small number of WoT users, we consider that unacceptable, and we will be taking immediate measures to address this matter urgently as part of a full security assessment and review.

We hope to earn back the trust of the community by implementing a set of measures which will ensure that those who prefer not to share their data can easily choose to keep their data private while still participating in the WOT community.

Regarding the relaunch of WoT – we received a notice from the Mozilla store that they were removing our add-on from the store pending answers to certain questions. We decided to remove WoT from the other platforms at our own initiative so that we could have the time to study the feedback we have been receiving and to make appropriate changes.

We are now preparing to relaunch an updated version of WoT which will include the appropriate measures to regain the trust of our users.

Good luck with relaunching your product under the same name. You might want something like “Web of Mistrust”

Unfortunately, in today’s world, you only get one bite of the apple.

Appco Group Services

New online web design company Appco Group Services, launched last week to help companies improve their presence online.  They offer full online solutions from web design to marketing including SEO.  Design and content are so important today, so getting the right advice is critical.

To find out more about what they off visit http://www.appcogroupservices.co.uk/

Pfizer pill recall – botched up reputation in wrong pack

If there’s one thing women trust, it’s that the sun will rise in the East, you have to pay taxes, and that birth control pills will keep you away from unwanted worries.

Pfizer, the major birth control pill makers seem to have shaken that trust. The company had to recall million packs of these pills, which were wrongly packed. The company announced this flaw, before any woman could possibly become pregnant. Continue reading “Pfizer pill recall – botched up reputation in wrong pack”

Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Continue reading “Twitter to lose its reputation as a free speech platform?”

IIPM worried about Google Suggest, why is it so?

Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.

After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Continue reading “IIPM worried about Google Suggest, why is it so?”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

Facebook, the trust factor

I got a friend request from a total stranger on Facebook last week. The only thing we had in common was mutual friends. As always I declined that request. But then why would anybody send friend request to people they don’t know, strange but that’s what Social networking is all about. To my surprise I saw my colleague accepting this request from the same person. I then wondered if I had gone overboard by declining a request from somebody with potential caliber? I enquired with my friend and he had not clue; he accepted the request only because there were few friends in mutual circle.

I later learned that Facebook is sending friend requests automatically without users’ consent. I thought Facebook is a great place to be in touch with friends and it contributes to web searches. But if it is going to ask me to add people I never want to, I might then have second thoughts. This latest glitch has already earned the wrath of users from across the world. Continue reading “Facebook, the trust factor”

BlackBerry Blackout- RIM’s Reputation Takes another Hit

Canada’s technology champion, Research In Motion Ltd is scrambling to remedy back its reputation, as an extensive series of lingering service blackouts around the world left millions of BlackBerry owners in the dark without access to emails or instant messages. The international confidence in RIM plummeted.

Last week, blackouts that began Monday in Europe, Africa and the Middle East spread to North America, knocking BlackBerry users in the United States and Canada off-line. Service disruptions were also reported in South America, Hong Kong and Japan. The annoyed BlackBerry users around the world took to Twitter and Facebook to vent out their anger. This is an example oh how the reputation of one company can be spoiled within minutes with one mistake. Continue reading “BlackBerry Blackout- RIM’s Reputation Takes another Hit”

Reebok reputation takes a $25 million hit for deceptive info on toning shoe

Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Continue reading “Reebok reputation takes a $25 million hit for deceptive info on toning shoe”

Do Hotels need to have Reputation Management?

Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking,  how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Continue reading “Do Hotels need to have Reputation Management?”