It is a general notion that whatever ranks on Google is true and can be trusted; imagine someone running a hotel and receiving nothing but BAD reviews on a popular and trusted travel-website like ‘TripAdvisor that ranks high on Google.
If a hotel is trashed in reviews by a couple of users on TripAdvisor, then it is more than enough to bring its reputation down.
It won’t be easy to remove or block all negative comments about hotels, but one can always push them down by bringing good content up thereby making it rank on the first-pages of Google.
Top tips for Hotel Reputation Management:
- Monitor social-networking sites, and other online media to check what people talk in general about your business
- Respond to user comments, suggestions, feedback, complaints, and reviews, without fail
- Regular communication and more of interaction with web-users on a daily basis helps, and can help one tap new business opportunities from nowhere
- Actively communicate and interact with people/online users on some of these popular sites: Facebook, Twitter, YouTube, LinkedIn
- Submit relevant theme-based audio-video, and textual files more, to keep the users engaged
- Creating/joining different online communities and groups, for chat and discussion forums always help, to know minds of people
- Update your website daily/often with new stories about the business, post blogs, news articles about events and conferences etc. to keep the users well-informed about the company
- Holiday deals, discounts and offers, contests and giveaways can help in keeping the online users grooved to the business
- Incorporate reputation management in the ERP system to automate the business activities, and to streamline the process
- One can even seek experts and consultants for business reputation management strategies
Finally, outsourcing online reputation management to Reputation Management Companies can be a better choice for the service industry as a whole!
Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.
This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”
If there’s one thing women trust, it’s that the sun will rise in the East, you have to pay taxes, and that birth control pills will keep you away from unwanted worries.
Pfizer, the major birth control pill makers seem to have shaken that trust. The company had to recall million packs of these pills, which were wrongly packed. The company announced this flaw, before any woman could possibly become pregnant. Continue reading “Pfizer pill recall – botched up reputation in wrong pack”
Google’s most popular feature with searches is ‘suggestions’. The suggestions sometimes appear much before you have finished typing. Many wonder how Google knows what you are exactly looking for.
After a court in Italy held search engines responsible for suggesting offensive terms, Google had elucidated that “search suggestion service suggests words potentially connected to the words that users type on the Google search field”. Continue reading “IIPM worried about Google Suggest, why is it so?”
If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.
Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. Continue reading “Reputation Management Tip for 2012: Brands need to tap into social media search!”
I got a friend request from a total stranger on Facebook last week. The only thing we had in common was mutual friends. As always I declined that request. But then why would anybody send friend request to people they don’t know, strange but that’s what Social networking is all about. To my surprise I saw my colleague accepting this request from the same person. I then wondered if I had gone overboard by declining a request from somebody with potential caliber? I enquired with my friend and he had not clue; he accepted the request only because there were few friends in mutual circle.
I later learned that Facebook is sending friend requests automatically without users’ consent. I thought Facebook is a great place to be in touch with friends and it contributes to web searches. But if it is going to ask me to add people I never want to, I might then have second thoughts. This latest glitch has already earned the wrath of users from across the world. Continue reading “Facebook, the trust factor”
Reebok’s reputation as an earnest athletic brand that could make people jump and run faster was all intact until the company introduced its toning shoe ‘EasyTone and RunTone’. The product claimed to burn that extra fat and get you that Jessica Alba kind booty. Well this was enough to tempt people to buy and fine tune their shape. Continue reading “Reebok reputation takes a $25 million hit for deceptive info on toning shoe”
Wikipedia began with the noble intention of providing all with free information on anything under the sun. So yes, the content should be impersonal or neutral and in an openly editable model. So unlike an encyclopedia, which is written by experts, the Wikipedia content is largely written by volunteers who do so without pay.
The big advantage: By virtue of being a favoured site by Google, the SEO or ORM implications of having a Wiki page for your small business are huge. Wikipedia pages usually rank on the first pages of Google and other search engines.
Should you have a Wikipedia page for your small business? Continue reading “To have a Wikipedia page or not? Small Business Reputation Management”
Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking, how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Continue reading “Do Hotels need to have Reputation Management?”
We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Continue reading “Two 5-Star hotel reviews up for just $5 – Hotel Reputation”