Kingfisher Airlines gullibility banking on SBI

Coincidence: Joanna Newsom’s Kingfisher song so apt to our subject:

 Whose is the hand that I will hold?
Whose is the face I will see?
Whose is the name that I will call?

India’s Kingfisher Airlines’ bailout saga highlights the sorry state of Indian Businesses and its crony-centric policies. This shows the poor corporate administration, poor regularization, banking inexperience and absolute lack of accountability. Continue reading “Kingfisher Airlines gullibility banking on SBI”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

Anatomy of a modern-day political PR campaign in India

The Anna Hazare fast, now that’s its over, was a nifty PR campaign and a great political one at that. While the 74-year-old Anna with his 12-day fast resembling the many fasts that Gandhi made for the country before and after independence has become an icon; ‘Team Anna’ walked away with PR success.  Arvind Kejriwal, Kiran Bedi and other popular people like actors Anupam Kher, Om Puri and Aamir Khan all made up the PR machine behind the scenes for Team Anna.  Continue reading “Anatomy of a modern-day political PR campaign in India”

How not to tweet during a tragedy – Co. Reputation Management Lesson!

‘Yet another talent lost early’  as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.

‘Should Traffic Ever Trump Taste?‘  gives two examples of  such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…

Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.

This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK  in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.

 

Ryan Giggs Scandal – Superinjunction Law Firm Reputation loss

The Twitter outing of celebrity names who have taken out superinjunctions in the UK courts to prevent the reporting of adultery and other private misdemeanors has been a watershed moment in privacy laws in the UK. The Ryan Giggs superinjunction and his law firm Schillings’ decision to pursue Twitter Inc. aggressively seems to have backfired for both client and the law firm. Continue reading “Ryan Giggs Scandal – Superinjunction Law Firm Reputation loss”

Who’s the Ass, Judge Judge

It is too early to tell whether this has been a bad week for social networks or for super injunctions in the British courts. Super injuctions are a legal rulingtht forbids media reporting of court case. It can even cover the very existence of the court case. They were usually used to protect vulnerable individuals whose life could be placed in jeopardy if they were named. More recently they have been exploited to protect celebrities from media coverage on the basis they would invade their privacy.
Here is the problem: celebrities have a lot to protect in terms of endorsements which have substantial financial value. Should courts protect them from the fallout from their peccadilloes? Is a man who is cheating on his wife also a “family man” in the case of the widely reported footballer? Was the banker who had an affair with a colleague and had a super injunction so powerful that it could noteven be reported so deserving of court protection that even the regulators of his bank (the largest bankruptcy in UK history) were not aware of his behaviour.

The review of the system looks like it will remedy some of the issues by ensuring that all injunctions are fully explained and that they are for defined periods. This will almost certainly resolve the Twitter issues. The anonymous twitter user, like many others, was frustrated by the exploitation of the law by celebrities.
There is a wider question of whether celebrities should have a “private life” in the sense that you and I understand it. They are highly paid as celebrities and it is unconscionable that the court should protect their livelihood at the expense of freedom of speech.

Top Ten Don’ts of Reputation Management

Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.

Continue reading “Top Ten Don’ts of Reputation Management”

SyFy Kills Stargate Universe (SGU) And Reputation

[Updated 13/06/2011] I don’t envy the work of a TV Network President. I envy the salary, sure – but trying to ensure that television continues to make money at the cost of quality, principles and a core fanbase can’t be easy. That’s probably not the way the job should work, but just try telling that to Dave Howe, President of NBC Universal’s ‘SyFy’ television network. Hordes of fans are turning their backs on the cable channel, and it’s primarily down to the decision to cancel fans’ favourite: Stargate Universe.

Continue reading “SyFy Kills Stargate Universe (SGU) And Reputation”

How PR is out and Reputation Management is in

There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Continue reading “How PR is out and Reputation Management is in”

Social Media if not handled properly can wreck your reputation

In this era when everything is decided online and just a click away, social media is one such thing that comes as handy. One negative review if failed to deal with can give you nightmares. A recent survey conducted in the UK reveals how major companies believe that Social networking is a ‘big issue and a potential risk to their brand and reputation.

Reputation Management For.com has noted an interesting factor, that most companies do not have a social media button or twitter streams on their websites. Companies fail to realize that social media is more than marketing since this medium determines key business judgments today.

Something that comes quickly to the mind is the Vodafone twitter gaffe, and how a customer service staff by mistake posted an obscene message on the company’s twitter account. This caused the company to issue an apology to thousands of its followers. Though Vodafone acted quickly and deleted the tweet, but users were quicker and saved a copy and circulated it on the internet. The point is one wrong move and it spreads like wild-fire on social media. So this is one example to say how companies need to ascertain to counter and monitor social media. Continue reading “Social Media if not handled properly can wreck your reputation”