Should companies bet on social media marketing?

Companies are mulling over the pros and cons of social media marketing – the top dollar invested in Facebook and Twitter to be precise. As an active tweeter I’d be the first to admit that paid tweets and tie-ups with NBC for Olympic tweets etc, sure seems a cop-out in Twitter’s free open platform format objective. However, let’s discard my indignant views aside for a moment and look upon the situation from a company’s point of view; and yes there’s more incensed thoughts there…

You pay to get ‘paid tweets’ – top billing, and yet there’s no end to the negative comments and trolls. And as for the actual revenue gained from these promoted tweets or Facebook Ads its anybody’s guess; in fact, its as mysterious as how Joseph Gorden-Lewitt’s character “just knows” Bruce Wayne is Batman in ‘The Dark Knight Rises’. Twitter has marginally overtaken Facebook as the marketing channel to be in, in the wake of Facebook going public and the haziness as to how much the ads work for companies. It does not help that Facebook, as recently revealed, has more than 80 million fake users!! Continue reading “Should companies bet on social media marketing?”

Google auto-complete reputation woes!

Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.

Clearly a case of  reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.

A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if  a court sees it as having caused reputation damage to a plaintiff.

However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??

Reputation Management Online Through Right Response!

Researches prove that the right response to positive comments or negative complaints from customers can bring one’s lost good reputation back, online.

This new finding communicates a message to all those who strive hard to maintain a good reputation online. Brands/companies/celebrities, while having a good exposure to major social media channels always need to make use of this utility to communicate with their potential customers/clients/fans, which in reality they fail. It is surprising to find that most of the customers/fans/clients want the brands/companies/celebrities to have their attention. Customers/fans/clients make a positive feedback or pass a negative comment through major social media channels like twitter or Facebook, they expect a reply. Feedback is rated as something they would love you to do. Continue reading “Reputation Management Online Through Right Response!”

Pfizer pill recall – botched up reputation in wrong pack

If there’s one thing women trust, it’s that the sun will rise in the East, you have to pay taxes, and that birth control pills will keep you away from unwanted worries.

Pfizer, the major birth control pill makers seem to have shaken that trust. The company had to recall million packs of these pills, which were wrongly packed. The company announced this flaw, before any woman could possibly become pregnant. Continue reading “Pfizer pill recall – botched up reputation in wrong pack”

Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Continue reading “Twitter to lose its reputation as a free speech platform?”

Apple Siri gender bias or glitch?

Siri’s obvious unwillingness to help a woman to find abortion clinics has created ire. The latest controversy could not have come at a time when the company is facing tough competition from their Android-powered counterpart.  Angered by Siri’s failure to locate even one result has had people sign mass petitions to Apple. Blogs and comments are keeping the controversy alive thus putting Apple in a delicate situation. We have to see how they tackle this serious issue.

As always, the problem with Apple is they fail to understand that to develop such an effective feature, Siri has to learn about the user; it should customize itself to know every detail about an institution or an individual. Guess what? Siri transforms your speech into a search algorithm and uses the 3rd part search engine to obtain result. If the search engine fails to return the information, Apple gets the blame for not having programmed that way.  Continue reading “Apple Siri gender bias or glitch?”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

The Ethics of Self Promotion Through Charitable Causes (A Case Study)

Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Continue reading “The Ethics of Self Promotion Through Charitable Causes (A Case Study)”

Google scraps sidewiki – will you miss it?

Here you have another product of Google to hit the trash. Well, I wouldn’t say Google Sidewiki is a complete failure, but relatively a Google product that failed to keep up with the expectations”.  Google has finally decided to close it down, and is offering its users to export all of their data. December 5, 2011 is the day Google will discontinue Sidewiki and erase all the content. Users’ can visit http://www.google.com/sidewiki/  and follow the manual to retrieve the data. Continue reading “Google scraps sidewiki – will you miss it?”

Facebook, the trust factor

I got a friend request from a total stranger on Facebook last week. The only thing we had in common was mutual friends. As always I declined that request. But then why would anybody send friend request to people they don’t know, strange but that’s what Social networking is all about. To my surprise I saw my colleague accepting this request from the same person. I then wondered if I had gone overboard by declining a request from somebody with potential caliber? I enquired with my friend and he had not clue; he accepted the request only because there were few friends in mutual circle.

I later learned that Facebook is sending friend requests automatically without users’ consent. I thought Facebook is a great place to be in touch with friends and it contributes to web searches. But if it is going to ask me to add people I never want to, I might then have second thoughts. This latest glitch has already earned the wrath of users from across the world. Continue reading “Facebook, the trust factor”