Should companies bet on social media marketing?

Companies are mulling over the pros and cons of social media marketing – the top dollar invested in Facebook and Twitter to be precise. As an active tweeter I’d be the first to admit that paid tweets and tie-ups with NBC for Olympic tweets etc, sure seems a cop-out in Twitter’s free open platform format objective. However, let’s discard my indignant views aside for a moment and look upon the situation from a company’s point of view; and yes there’s more incensed thoughts there…

You pay to get ‘paid tweets’ – top billing, and yet there’s no end to the negative comments and trolls. And as for the actual revenue gained from these promoted tweets or Facebook Ads its anybody’s guess; in fact, its as mysterious as how Joseph Gorden-Lewitt’s character “just knows” Bruce Wayne is Batman in ‘The Dark Knight Rises’. Twitter has marginally overtaken Facebook as the marketing channel to be in, in the wake of Facebook going public and the haziness as to how much the ads work for companies. It does not help that Facebook, as recently revealed, has more than 80 million fake users!! Continue reading “Should companies bet on social media marketing?”

Google auto-complete reputation woes!

Google algorithm and the auto-complete function has landed the search engine giant back in court again. This time it is a man from Japan who alleges that he lost his job with the auto complete bringing up criminal acts when his name is typed into the search box. The man demands that the defaming words be removed and that he gets compensated for all the embarrassment he has had to go through.

Clearly a case of  reputation damage and though the court has ruled that the offending words be removed Google has towed the ‘not subject to Japanese law’ line. However, the present case is about compensation and yet again Google defence points out that such cases are rare and the algorithm decides things on what is already available online.

A man from Italy won a case against Google for similar reasons and so did a Frenchman who had to deal with words like ‘rapist’ being suggested with his name. Google does screen for pornography, profanity etc, so can easily oblige if  a court sees it as having caused reputation damage to a plaintiff.

However, with Google claiming to have more and more requests from governments to remove content all this could well eat into the brand losing its sheen of being impartial based on its algorithm, which gets tweaked every so often to weed out spam and information of low value among other things. So will Google pay up??

Facebook Timeline and Reputation Management

Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos, photos, status updates) that you don’t want to be on your Timeline. Warning – When you first see the Facebook Timeline… you are in for a SHOCK!!

What you will see is every single thing you did since joining Facebook neatly arranged under a timeline of years and months. For users who have made the cheesiest status updates and other cringe-worthy quips( in hindsight) it will require a dedicated period of time to go back and decide what should be highlighted or removed from the timeline before its published for all to see. Yes, there is a ‘Publish’ tab to click after doing the necessary changes before the timeline goes live. So what are the advantages? Continue reading “Facebook Timeline and Reputation Management”

Google+ vs Facebook – its not over yet!

Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’ 

Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Continue reading “Google+ vs Facebook – its not over yet!”

To have a Wikipedia page or not? Small Business Reputation Management

Wikipedia began with the noble intention of providing all with free information on anything under the sun. So yes, the content should be impersonal or neutral and in an openly editable model. So unlike an encyclopedia, which is written by experts, the Wikipedia content is largely written by volunteers who do so without pay.

The big advantage: By virtue of being a favoured site by Google, the SEO or ORM implications of having a Wiki page for your small business are huge. Wikipedia pages usually rank on the first pages of Google and other search engines.

Should you have a Wikipedia page for your small business?  Continue reading “To have a Wikipedia page or not? Small Business Reputation Management”

Anatomy of a modern-day political PR campaign in India

The Anna Hazare fast, now that’s its over, was a nifty PR campaign and a great political one at that. While the 74-year-old Anna with his 12-day fast resembling the many fasts that Gandhi made for the country before and after independence has become an icon; ‘Team Anna’ walked away with PR success.  Arvind Kejriwal, Kiran Bedi and other popular people like actors Anupam Kher, Om Puri and Aamir Khan all made up the PR machine behind the scenes for Team Anna.  Continue reading “Anatomy of a modern-day political PR campaign in India”

Two 5-Star hotel reviews up for just $5 – Hotel Reputation

We live by five star ratings to just about anything you can buy or do in the online world these days. To plan a holiday or buy a best-seller we go by ratings and reviews online on TripAdvisor or Amazon. Real people telling you their joyous experiences helping you decide it all. Or NOT! This New York Times article lifts the lid on fake rave reviews. Here is an excerpt… Continue reading “Two 5-Star hotel reviews up for just $5 – Hotel Reputation”

How not to tweet during a tragedy – Co. Reputation Management Lesson!

‘Yet another talent lost early’  as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.

‘Should Traffic Ever Trump Taste?‘  gives two examples of  such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…

Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.

This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK  in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.

 

How to avoid accidental social media disasters

Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.

Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.

Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.

The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip’ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.

Here’s how you can avoid accidental social media disasters: Continue reading “How to avoid accidental social media disasters”

Anthony Weiner Lewd photo – Twitter stardom gone sour

Rep. Anthony Weiner was only a few days ago a Twitter celebrity  with a large following and also listed in Time Magazine’s top 140 Tweeps to follow. Politicians who do well on Twitter are rare and Weiner sure had his moments, he’s funny and is not afraid to speak his mind.

Anthony Weiner is of course now embroiled in a controversy.  His twitter account sent a lewd photo to a Seattle college student. He then screamed ‘his twitter was hacked’, and later said he cannot be sure if the picture was actually his. Democrats, Weiner’s party backers, have distanced themselves from him and comedians are having a field day punning his name.

“I can’t say with certitude,” … “My system was hacked. Pictures can be manipulated.”

Weiner on reputation damage control mode made quite a few errors…

Continue reading “Anthony Weiner Lewd photo – Twitter stardom gone sour”