Reputation Management and Social Websites

Reputation management is here to stay as it will be an ongoing threat. The social media has made it easy for all to plug in and play. When user feeds in a negative comment it is more likely to generate new type of threat for your brand. Your infrastructure vendor will be good at blocking malware, but not the negative comment circulating on the web. So most companies will need to find way to shield their repute. We need not have to dig deep to take into consideration what the future holds, but we’ll see that in coming year companies will take a serious stand to monitor their reputation.

One of the main factors why I chose to pick on social networking sites is because they are a very important part of reputation management. If there is one thing that we learned from social media is that user content ranks very well in the search engines. Just sit back and do a search, I am sure you will come across at least a couple of social media sites in first page of your search. So imagine the height of damage these hi-speed information portals can do in a click of the mouse. The usage and access to social media in workplace will be on top priority to help protect companies from getting their brand tarnished.

If you notice many of these social websites allow users to register in company user ID and even generates URL that ends with the name of your company.

http://twitter.com/companyname
http://companyname.Wordpress.com
http://www.myspace.com/companyname

You need to be the first to register with your name and URLs on these sites and do it fast. The problem with such provision is that you are always at risk and someone use these sites to damage your brand reputation. It will be immature to say that such things will go off and settle down by itself. Companies should not take for granted the power of social websites and its impact. The one-click-connect-to-all kind of platform is powerful to damage your reputation and is an established form of media today. Remember when a user tweets about the pathetic service you offer, it will obviously put your business in trouble, that’s the power of social media

While you want to remove bad press or comments on social website, you need not have to change the way you do your business. Even if you run your business perfectly you are bound to get a dissatisfied customer who will do the rest to tamper your reputation. The best way to counter malicious content on the web is to hire a reputation management firm to take care of your stake. They will counter these allegations, build up your profiles and gets them listed on search engines with keywords that are important to your reputation. It’s one method to gain access and be in control. It also provides you with a chance to reach those customers who never visited your official company website.  Safeguarding your brand reputation comes with a cost and should be included in your business budget.

Author: Jayan CM

Business Writer, Content writer, Technical writer