At least a dozen fatalities have occurred when Toyota or Lexus vehicles have surged unexpectedly with drivers finding that they are unable to stop by stomping hard on the brakes. The complaints were rising up and Toyota has quickly come up with the damage control plan, lest it effects its reputation and ultimately the business turnover.
Toyota has proven to be a quick damage rectifier when they announced the news of solving the problem with a new brake override system. The 2005 through 2010 model-year Toyota Avalons and 2007 through 2010 Camrys and Lexus ES350s are to be recalled by the automaker, who will reconfigure the floor surface beneath the pedal to create more space between the pedal and the floor. The company spokesmen announced, beginning from January, dealers will cut nearly an inch off the lower edge of the gas pedal and adjust the width and not only that replacement pedals will be available from April.
The National Highway Traffic Safety Administration has found that on most recalls, only 72% of affected owners bring their vehicles in for prescribed repairs. That means Toyota dealers can expect to see 2.7 million of the 3.8 million vehicles recalled. That’s more than Toyota’s total U.S. sales in the pre-recession year of 2007.
Those recalls will be a lengthy process and a pretty tough job to re-establish their business reputation with the dealers alone, but with some online reputation management strategies along with the technical rectification will bring in a great deal of damage limitation briskly for Toyota.