Social Network Sites on the whole are well managed and will remove pages and profiles if they are misleading or pretending to be someone else. The easiest way to stop people infiltrating your profile or company name is to register yourself first. Although you may not have any intentions of using the social network site, you will make it more difficult for others to potentially damage your reputation.
Social network sites are very useful to also help combat negative content online reaching the first page, if set up correctly. The on thing to remeber on sites like Facebook is to turn off functions like the wall or discussions, this will stop people writing negative comments.
We have added articles on all the main social netork sites and how you maybe able to remove negative pages, we can also assist in developing a reputation management strategy to stop these attacks from recurring.