Monitoring what people are saying about your company and brand is a very important step to limit damage and protecting your reputation on the net. We have tested a few monitoring tools and will give feedback and our opinion of how well they perform.

With so many channels out there its not surprising that companies find it difficult to keep up to date and more importantly monitor what is being said about them  in forums, blogs, social network sites, news, the list goes on.....

With the right set of tools you can get instant feedback about what people are saying about you or a product.  Never has it been so easy to interact and get honest feedback from customers.  It can of course become a companies worst nightmare if negative comments are not dealt with correctly.