The trick to reputation management is content, if you own blogs sites and social network accounts keeping these channels up to date and active is critical to your online reputation.

The main reasons is search engines like to see sites being updated with new content.  This shows that the site is still active and that you care about it.  The other main reason is for your customers.  How many times have you seen a site with a 2008 price list?  If you have content that is out of date it either means you've not bothered about updating your site or your business does not exist.

Make sure that you are updating your profiles, sites and blogs, most of the services we provide our clients with is keeping content up to date as this can be very time consuming.