Reputation Management Online

I hear more and more of unscrupulous companies attacking their competitors by posting false negative content from supposedly unhappy customers.  In today's world where more and more people using engines like google to research and find companies online it's critical to make sure you are on top of your online reputation.
Competitors will try and beat you where ever they can and protecting your online reputation could mean your survival.  Having another company attack their competitors is not new, but how they can do it today on the internet is.  It's very easy to get negative content about a company to the top of Google and way harder to get rid of it once it's there.  So taking pre emptive measures is the best way to protect your business reputation online. 

Unfortunately like newspapers when people read about a company they take it as fact so make sure they are reading what you want them to.