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Company Reputation Corporate Reputation Management
Corporate Reputation Management
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| Reputation Management - Business Reputation |
How corporate reputation management should work is a bit like how villages in the medieval times would build a wall around it to protect it from attack, they didn't wait until they had been attacked. Don't wait till your corporation has been attacked either, planning ahead and protecting your reputation on the Internet can make a huge difference.
We look at corporate reputation management as not only protection but also a great way to interact with suppliers and customers. Monitoring whats going on with news, blogs, forums and social network sites can give a real feeling of what people are thinking and saying about you, which allows you to adapt your positioning accordingly and respond.
Interacting with suppliers and customers using channels like Facebook and Twitter can really show your corporation as forward thinking, up to date and also closer to the ground. It all boils down to people perception, so with the right strategy, reputation management cannot only protect you from adverse content on the net but also attract more customers.
