With the oil spill in the Gulf of Mexico heating up, BP's reputation has been severely damaged, raising a serious concern over the credibility of the company and grief over the apathy by such a world class energy firm. What we at Reputation Management for.com has understood is that, despite the mounting pressure and accusations, BP has failed to inform people about the oil spill giving scope for more speculations and chaos. British petroleum even came out with a wrong estimate about the leak of the oil to limit their economic liability, while the real figures were three times more than what the company declared. It was clearly an act of axing their own feet, by BP. Now it has to be seen that, how long the aftermath of this oil spill will be haunting BP, meanwhile the company seriously needs a reputation management system.