How Bad Reputation Starts
The biggest problem with getting an negative reputation online is it only gets worse. Burying your head in the sand and hoping it'll go away will only hurt you even more, and the reason for this?
Most people will now look online to research a company or individual for many reasons, here are a few:
- a company product or service
- a possible employee
If you leave it till you have negative content appearing on the top of search results, then it can be very time consuming and difficult to get rid of. We of course can help to get rid of it, but it's much easier to be pre-emptive and stop it getting there in the first place.
The reason for burying negative content as soon as possible is because it naturally attracts more negative comments. The major search engines always want to show the most relevant results so they look for active sites, when negative content grows, it can course a massive influx of activity which in turn encourages Google to show the site for the keyword (probably your company name).
The other main reason it's dangerous is the sites that are often used by disgruntled customers tend to carry a lot of weight in the search engines, so one well-constructed page that is attracting more content on a popular site could in effect do better than your own website which in turn can have massive negative results for your business.
See how we can help with your Reputation Online.
Posted in Business Reputation