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Posts Tagged ‘youtube’
Justin Beiber Reputation, Brand building & Marketing via Social Media
May 31, 2010 | 
Author If there’s one person trending worldwide on Twitter daily like clock-work it’s Justin Beiber! Justin who? Well, its not long before you realize that he is a 16-year-old who has become quite the rage among school girls and social network savvy teendom. While the rest of us may feel a little pained to see someone like him ruling Twitter daily, a little research and you realize this is a great PR story!
A marketing campaign like no other built up the ‘brand Beiber’. It all began with a couple of video clips on YouTube by his mom. These were seen by a few teenage girls, picked up by talent spotters on the prowl on YouTube along with Twitter doing its bit to help.
And today if you type ‘Justin’ on Google and you’ll see ‘Beiber’ being suggested before ‘Justin Timberlake’, another child star who made it big.
Within a short time Beiber has been to the White House, been on Oprah and his music video is the third most viewed of all time on YouTube! Well, any PR person or ORM expert knows this is the ultimate to aspire to both online and offline.
Safe to say, Justin Beiber is a classic study in the power of social networking sites in brand building and sustenance. Have to admit I’m yet to listen to a Beiber number, so will refrain from commenting on that and of course escape the wrath of his screaming teen fans! 
IPL 2010 – Tweeting, live video streaming & money
The Indian Premier League (IPL) 2010 has begun yet again with its Bollywood star power and deep pockets of business tycoons and is looking like a well-oiled business enterprise adept at social networking.
All teams, Kolkata KnightRiders (KKR), Deccan Chargers (DC) Rajasthan Royals (RR), Delhi Daredevils (DD), Kings XI Punjab, Chennai Superkings (CSK), Royal Challengers Bangalore (RCB) and Mumbai Indians (MI),l are active on Twitter.
For the first time IPL has tied up with Google and has live video streaming via the IPL YouTube channel so that the great Indian diaspora can enjoy the games from far-flung places around the globe. In terms of channel views, the first day of IPL 2010 saw the number going up 84 per cent to 880,615 by the second half of the day from 478,057 in the first half. By Sunday, it had crossed 3.1 millions.
For now the quality of the videos being streamed remains to be analysed but there is no denying that as business ventures go, the IPL 2010 takes its online presence seriously.
Tweeting owners: Team owners like Shahrukh Khan, Preity Zinta and Shilpa Shettty; captains like Shane Warne and players like Robin Uttappa and Yuvraj Singh are all busy tweeting away. IPL Chairman Lalit Modi is active on twitter as well along with PR people of each team tweeting about their respective teams. This is celebrity reputation management as well; all things IPL have celebrity status these days in India.
Mobile TV technology companies, gaming portals and online ticket booking sites are all raking in the moolah.
Being active on Twitter is crucial for team owners and more so in the case of Shahrukh Khan (SRK) whose team faced a reputation management crisis like no other – a blogger, who called himself the “fakeiplblogger” on blogspot, regularly trashed the team and its owner with surprising inside info on the workings of the team and its off-scene activity in South Africa last year. The team morale nosedived and KKR were languishing at the bottom.
This time around the buzz is great for KKR, SRK himself is tweeting his way into people’s hearts and making sure nothing works against his team. A great example of how controversy helped create a buzz is his last movie MNIK (My name is KHAN), thanks to social networking sites and the tag “MNIK” trended worldwide on Twitter and helped the star regain some of his lost popularity.
IPL 2010 stands testimony to how important reputation management through social media is for businesses and sport like cricket these days.
Posted in Celebrity Reputation, Company Reputation, Reputation Management, Reputation News, Reputation Online, Social Network Sites | 
Tags: Bollywood, Cricket, IPL 2010, IPL 3, Lalit Modi, Live Video streaming, Preity Zinta, Shahrukh Khan, Shane Warne, Shilpa Shetty, twitter, youtube | 
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Reputation management moves vertically United Airlines
We often think of reputation management being about written negative content, but as this video shows, with a bit of magic and imagination you can create a very effective method to get back at a company if you feel hard done by.
United Airlines frustrated a customer, little did they know that as of today he has told 5,273,284 people. I think that may cost United Airlines a wee bit more than just dealing with his complaints quickly and efficiently.
As more channels become available in the search results like comments, blogs, videos and photos it makes you appreciate how Google Alerts only covers a small amount of the content flying around the internet.
Posted in Examples, Reputation Management, Reputation News, Reputation Online | Tags: Online Reputation, Reputation Management, United Airlines, youtube | No Comments »