- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Posts Tagged ‘Yelp reviews’
Is Hotpot at par with Yelp yet?
February 3, 2011 | 
Author It seems Hotpot reviews are seen more in Google Maps reviews than Yelp.
Google introduced Google Hotpot in November and yes, within two months of its application Hotpot reviews are scoring well in Google Map review section. It was launched in direct competition to Yelp who offers a similar service.
Google Hotpot is an exclusive application that helps you find local spots based on what your friends like, and more importantly, based on what you like. When searching for a place, if you find a spot you like and end up giving it a higher rating later on, Hotpot will recommend places similar to it of similar rating and quality. These even show up in Google Maps so you can navigate right to them without having to jump between applications. Read the rest of this entry »
Posted in 
Tags: 
Yelp Extortion, will anybody take their reviews seriously now?
Yelp Extortion
Yelp, the hub for disgruntled clients to put in scathing reviews is now facing class-action lawsuit. The allegations against Yelp is that it asks advertisement money from business houses to manipulate or remove reviews. Strange, but no advertisers on Yelp has a perfect reputation.
Yelp the popular user-generated reviews website, was more popular than Google; users would search for a particular company or local business house before they wanted to deal with it. And anything that appeared negative or positive will be the final impression. So if it is on Yelp, it’s heard.
The company on the other hand denies the allegations, contained in the class-action lawsuit, but the whole affair has put a huge question mark about the reliability of Yelp.
If Yelp’s revenue was solely based on advertising, it was easy to understand why they wanted to tamper with reviews on its website, but it was not to be. Yelp will have some hard time explaining the ethics it follows. It will be interesting to see what the company has to say in its self-defense.
The situation would have been different if Yelp had a big brother with corporate backing like MSN or Google, then meddling with reviews wouldn’t be a cause for worry.
As reputation management goes Yelp needs new principles, new moral code of conduct to bring back credibility before they are totally deserted.