Google introduced ‘hide’ option to personalized searches in March 2011 and this is what the Google blog had to say to explain…
You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”
At quick glance, you get the sense that Google’s giving up control to the user, so that one can manage blocked sites, control pornographic sites and spam from regular searches.
So far so good, but then, as with all personalized searches, it is all left to the discretion of the user; to his/her ability to discern what is good or bad, right or wrong, radical or moderate, revolutionary or extremist and so on. Herein lies the main problem with personalized searches and being prompted to read what you seem to be inclined to do based on several criteria in your online history logged in from an account. This being the case, having the option to block out everything from a site is quite akin to wearing blinkers online. Read the rest of this entry »