Posts Tagged ‘twitter’
How not to tweet during a tragedy – Co. Reputation Management Lesson!
‘Yet another talent lost early’ as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.
‘Should Traffic Ever Trump Taste?‘ gives two examples of such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…
Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.
This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.

Twitter to lose its reputation as a free speech platform?
Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.
To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time! Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.
In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining. Read the rest of this entry »