We have been approached by many tourism companies both agents and hotels alike requestiong help with negative comments appearing about them on the search results. More often than n0t they come from sites like tripadvisor whose business model is based on customer feedback.
There are 2 big issues with this:
- You tend to get more genuine feedback from customers who have had a negative experience rather than a positive one.
- Competitors write negative things about another company which are false.
So quite often Tripadvisor will not give a overall balanced feedback from customers because the same old saying is true “a customer who has had a bad experience will tell a 100 people where a customer who has a good experience will tell 10″. Customers will normally only give feedback to a site like Tripadvisor if they have had a negative experience rather than a positive one.
We are also now seeing what we believe to be competitors writing bogus negative feedback about competing companies in order to trash their reputation. It’s very bad practice and something we frown on and will certainly not get involved in.
What can you do about negative comments on Tripadvisor?
- Make sure there is genuinely not an issue that needs addressing if many customers are complaining about the same thing.
- Offer customers a gift if they write something positive about their stay at your hotel on Tripadvisor
- Hire a company to help protect your reputation online and bury negative results in the search results.
The outcome, although you can’t get rid of negative comments totally is you can show a much more balanced view, in many ways this is much better than just positive or negative views.
TripAdvisor positive or negative comments are they real?
We have been approached by many tourism companies both agents and hotels alike requestiong help with negative comments appearing about them on the search results. More often than n0t they come from sites like tripadvisor whose business model is based on customer feedback.
There are 2 big issues with this:
So quite often Tripadvisor will not give a overall balanced feedback from customers because the same old saying is true “a customer who has had a bad experience will tell a 100 people where a customer who has a good experience will tell 10″. Customers will normally only give feedback to a site like Tripadvisor if they have had a negative experience rather than a positive one.
We are also now seeing what we believe to be competitors writing bogus negative feedback about competing companies in order to trash their reputation. It’s very bad practice and something we frown on and will certainly not get involved in.
What can you do about negative comments on Tripadvisor?
The outcome, although you can’t get rid of negative comments totally is you can show a much more balanced view, in many ways this is much better than just positive or negative views.