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Posts Tagged ‘social sites’
Brands Reputation Online
October 2, 2009 | 
Author This is my 2nd post on the online reputation of the worlds top 100 brands, in this post I am looking at number 11 on the list HP brand.
- HP – They have a pretty good presence on the first page of the Search Engine Result Page (SERP), they have their main site, sub domains and also smaller sites they run. The wikipedia page is quite negative about them, it word be worth seeing if they can push that down the rankings.
- Mercedes-Benz one of the few brands I have come across who seem to have a good handle with on and off line reputation management, maybe the car industry is so used to being scrutinized by motor journalists that they have got good at protecting their brand. One bad article at the top of a SERP could effect sales dramatically. What is interesting is if you search one of their products eg Mercedes-Benz c class then Mercedez does not dominate the SERPs as much. I would focus my efforts as people will tend to search by product rather than just brand.
- Gillette – Have done a great job on their overall brand name, with no negative results on the first page of Google. they have built sites for their products like Gillette fusion, so a big thumbs up, good job. One thing I spotted though on a quick search there are about 70 user-names still available on social media sites.
- Cisco – have got quite a few websites on the first page but the Wiki page is quite negative in parts. There are also about 50 user names for Cisco available on the top 120 social sites
- BMW – SERPs show BMW owned sites for most of the results and fan clubs which are positive, and the wiki page is positive. The specific products could do with some extra reputation management work as there is scope for negatives to creep up the SERPs. Also BMW is only 3 characters which causes issue for the social network sites that normally need a minimum of 6 digits. Suggest using their product names for user names.
Will continue down the list of top 100 brands in forth coming posts and make quick suggestions for brand protection.
Posted in Examples, Reputation Management, Reputation Online, SEO, Social Network Sites | 
Tags: 100brands, BMW, Cisco, crisis, Gillette, hp, management, marketing, Mercedes-Benz, reputation, social, social sites | 
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Friendfeed and Facebook whats that mean for you
With the development of Social Network sites over the years, for the best part any negative content appearing on them has stayed hidden from Google.
For groups set up like IHATEYOURCOMPANY most of the time they were not seen by the search engines as facebook blocked them spidering the site. However as sites like Facebook buy and develop their own search engines this kind of negative content can and probably will start to appear on alternative search engines.
It’s now more critical to get on top of social network sites and understand how they can help your business otherwise they could start damaging it.
Se how we at ReputationManagementfor.com can help you business protect itself from such attacks.
Posted in Reputation News | Tags: facebook. friendfeed, Reputation Management, social sites | No Comments »