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Posts Tagged ‘Social networking sites’
Cesc Fabregas the Latest in Twitter Controversy
January 31, 2011 | 
Author 
In an era whereby the mainstream media is overpopulated by nerds in their mothers basements writing up scandals on blogs and forums, it’s sometimes easy forget that normal people use the internet too. But nothing carries itself faster over the internet than a celebrity being lambasted on a social networking site by another celebrity. Cesc Fabregas found this out recently as he and thousands of others read on Huddersfield Town’s Anthony Pilkington some disparaging comments about the Arsenal captain’s antics after the 2-1 victory over Huddersfield in the FA Cup.
Online Reputation Management and Social Networking
Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.
But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.
A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation. Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.
It even tells what people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.
Posted in Company Reputation, Damage Limitation, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | 
Tags: Blog hosting services, facebook, Facebook Inc, Myspace, Online Reputation, Online Reputation Management, Online social networking, ORM, reputation, Reputation Management, Social information processing, social media, Social network aggregation, Social network service, social networking, Social networking sites, Technology/Internet, twitter, Twitter Inc, Web 2.0, World Wide Web | 
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How ignorance can damage your online reputation
Being ignorant about socializing on Internet can ruin your company’s online reputation without you knowing it. Blogging about your companies internal matters, tweeting about any disgruntled customer, talking about the company disputes on facebook, can send out a negative impression about you, and in return you may be damaging your own reputation. We tend to forget that reputation is made or lost on these social networking sites, which has taken over everything these days.
A small flaw committed online can cost you a lot, there’s always a danger in conversations you make about your company online, every word you put up can create a ruckus for your business online. Study suggests that big reputation blunders are done on these social media sites, where people ruin their company’s image by making comments which raises a question on the credibility of their brand.
Another factors are emails and forums where you discuss and seek public opinions about your business issues, unknowingly putting yourselves in a state of judgement. The message is loud and clear, you have an issue at hand and your company’s reputation is at stake.
These common yet essential factors do play a decisive role in making or breaking your companies online reputation. Be careful what you discuss and post online viz-a-viz about your company. An ignorant statement can take your hard earned online reputation to no returns.
Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: blogging, facebook, Online Reputation Management, PR / Public Relations, Reputation Management, Social networking sites, twitter | 4 Comments »
Pears Soap retains its originality thanks to Facebook campaign
Social networking sites are wielding more power than ever now, people are having a say in nothing less than corporate decision making. A Facebook campaign has forced the makers of Pears transparent soap to scrap plans to change the 221-year-old formula. Never have people had so much power over businesses, brands and even celebrities.
In an attempt to re-invent the brand, the manufacturers decided to add a host of new ingredients which got the public up-in-arms on Facebook. Campaign ensued with people saying that they hated the new smell after finding that only the new soaps were available in the stores. Once the old soap vanished people missed the old herbal smell of Pears and gave a big thumbs down for the new.
This is a classic example of quick review or feedback and a change in corporate decision. People are conditioned to certain smells and flavours and sometimes a change is just not appreciated. The soap-makers should have introduced new soaps along with the classic ones that consumers have always appreciated. Anyway Pears have bowed to the wishes of the masses and gone into quick brand protection mode – reputation management overdrive even!
Are you still on the fence about social networking sites? Time to join and make the best of its power is what we say here at Reputation Management For.com.