Posts Tagged ‘social media’

Twitter to lose its reputation as a free speech platform?

Twitter is in a Catch 22 situation; it is stuck between local country laws and the freedom of speech of the Internet users and has opened its doors to censorship.

To abide with the law of the land in different countries, the microblogging site has decided it MAY ‘reactively withhold’ offensive tweets on a country-by-country basis. Well, so much for being the free-speech platform that it was all this time!  Twitter has even cited reference of ‘pro-Nazi’ contents for users in Germany and France, to substantiate its move in its blog.

In a world comprised of different people with different ideas, this move from Twitter has been welcomed by few though the large chunk of Twiterati is wary and complaining.  Read the rest of this entry »

Facebook Timeline and Reputation Management

Facebook has finally rolled out the Timeline for all and all you have to do is go here and click ‘Get it now‘. The FB Timeline comes with a seven day grace period to delete stuff that you did (videos, photos, status updates) that you don’t want to be on your Timeline. Warning – When you first see the Facebook Timeline… you are in for a SHOCK!!

What you will see is every single thing you did since joining Facebook neatly arranged under a timeline of years and months. For users who have made the cheesiest status updates and other cringe-worthy quips( in hindsight) it will require a dedicated period of time to go back and decide what should be highlighted or removed from the timeline before its published for all to see. Yes, there is a ‘Publish’ tab to click after doing the necessary changes before the timeline goes live. So what are the advantages? Read the rest of this entry »

The Ethics of Self Promotion Through Charitable Causes (A Case Study)

Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Read the rest of this entry »

Do Hotels need to have Reputation Management?

Do all hotels need to give a thought about reputation management; is this a critical new function in the travel industry? The answer is ‘Yes’. In the era of volatile social networking,  how a potential customers’ buying decision is influenced by traveler’s reviews is an important factor to be considered. Well precisely; it’s about monitoring, examining and responding to reviews and opinions of your hotel and taking part in social media to mold the perceptions of your brand. Read the rest of this entry »

Social Media Marketing – How To Use Twitter

Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the day, why bother? Surely it’s just a bunch of people talking about their day, hoping that other people will care that they’re “making toast” and whole lot of other inane nonsense, right?

For the most part, sure. It’s said that “Twitter is for people who can’t shut up, even when they’re by themselves” and yes, we know a few people like that! There is an awful lot of nonsense to sift through before you come across anything half-decent. But then that’s no different from literature – for every “A Brief History of Time” or “Great Expectations” there’s a thousand Dan Brown-esque books that will genuinely lower the collective IQ of human kind.

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Reputation Management, why you need it?

If you think that the online information about your product is as secure as you thought, I will be sorry to say you are wrong. You never know unless you are tracking your online reputation if any disgruntled customer or competitor is griping about you on Facebook and twitter. A close introspection and we found that Facebook status and twitter updates appear in Google’s search results faster. Why Google? Because that’s where 90% of internet users go to fetch information about you. So make sure what you want them to know about you because your understanding about your brand and product is not what you say, but what Google suggest it is. Read the rest of this entry »

How to avoid accidental social media disasters

Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.

Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.

Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.

The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip’ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.

Here’s how you can avoid accidental social media disasters: Read the rest of this entry »

Anthony Weiner Lewd photo – Twitter stardom gone sour

Rep. Anthony Weiner was only a few days ago a Twitter celebrity  with a large following and also listed in Time Magazine’s top 140 Tweeps to follow. Politicians who do well on Twitter are rare and Weiner sure had his moments, he’s funny and is not afraid to speak his mind.

Anthony Weiner is of course now embroiled in a controversy.  His twitter account sent a lewd photo to a Seattle college student. He then screamed ‘his twitter was hacked’, and later said he cannot be sure if the picture was actually his. Democrats, Weiner’s party backers, have distanced themselves from him and comedians are having a field day punning his name.

“I can’t say with certitude,” … “My system was hacked. Pictures can be manipulated.”

Weiner on reputation damage control mode made quite a few errors…

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Know Thy (Social Networking) Self

They say imitation is the greatest form of flattery. They say that impersonation is a form of imitation. Ergo, shouldn’t impersonation thus be considered flattery? Well, no – not really. Especially not if, whilst impersonating you, they’re actively making you look bad. And unfortunately, this is becoming an increasingly ‘popular’ practice amongst social networking sites.#

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Stephen Fry Pledges Prison Over Twitter Joke

Twitter and other social networking sites have the potential to be a great source of information and entertainment, if you have the patience to filter through all the “I am eating toast”-like posts. Of course, they also have the potential to cause a whole world of grief if handled incorrectly. For celebrities, a bit of misdirected anger will usually result in some negative media coverage. For former trainee accountant Paul Chambers, his mis-Tweet resulted in legal action and the loss of his job. As a result, a whole host of famous faces have been up in arms, including (and especially) Stephen Fry.

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