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Posts Tagged ‘search engines’
How Social networking sites influence search engine results
March 28, 2011 | 
Author To rank first on major search engines is an objective most internet marketers and websites look for. Most of the companies optimize their websites to get on that first page of search engine results to invite visitors to their website. But is there anything other than SEO to get there?
Well, there are the Social Networking sites, and there’s enough evidence that SNS influences search engines. What happens, for example, when you have a facebook site with 10,000 fans and as many ‘likes’? Do they show up high on search engines?
There’s no doubt that Google closely monitors social media data with real-time Twitter updates integrated into searches. Now how they use it is a different story and it’s very hard to say because strong social media popularity usually converts high ranking on search engines. It’s a clear indication that Google uses it to determine what a trusted source is and this was something they had mentioned long time back.
Brand value of a domain was a ranking factor Read the rest of this entry »
Posted in google alerts, Product Reviews, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | 
Tags: Business/Finance, Computing, facebook, Google, google alerts, Google Inc., Google search, Hypertext, internet, Internet search engines, Reputation Management, search engine influence, Search Engine Optimization, search engines, SEO, Social Media Networks, Social Network Sites, Technology/Internet, twitter, Vertical search, World Wide Web | 
1 Comment »
How Do Negative Search Results Hurt You
Quite often a company will only find out if there is negative pages or comments on the Internet when a customer remarks on it or says they have decided to go else where because of what they have read on the net.
It’s humans nature to write about a negative experience, it allows you to get it off your chest when they feel hard done by. The bigger problem is, customers who have had a fantastic experience very rarely write about it. Because of this the Internet can become very one sided towards the negative end not because of what you have done, but because of how human nature is.
More often than not, businesses don’t know how much negative results appearing in the search engines is costing them, they can only take a stab at the losses. Reputation Management is best seen as an investment that will pay back dividends. Towns in previous centuries would build a defence wall to protect themselves rather than wait until they were attacked Reputation Management is exactly the same.
So you can spend a small fortune on SEO, only to be totally undermined by having negative results for your company name. So for example lets say my company name is BB Widgets Suppliers and I sell blue widgets, I’ve focused my SEO on ranking highly for the keywords Blue Widgets. Now that the customer has found me if they don’t bookmark my site then they are likely to google BB Widgets Suppliers as they now know your company name. It is at this point that if negative content is ranking highly for your company name then all that SEO work has gone out the window.