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Posts Tagged ‘reputtaion management’
Mel Gibson keeping quiet the Tiger way
August 5, 2010 | 
Author Mel Gibson by choosing to follow the footsteps of the disgraced golfer, Tiger Woods has only made his reputation slump from bad to worse. Just like Tiger chose to keep quiet Mel Gibson too, remained out of the media eyes as soon as the accusations of domestic abuse and the rant tapes got viral on the web. Even when this celebrated actor was dumped by his agents at William Morris he chose to keep silent and to remain in the oblivion, which was a badly executed reputation management plan from his side.
Even When Gibson’s attorneys fiercely defended their boss by firing salvos against his former girlfriend Oksana Grigorieva’s allegations, Gibson never came out into the open. So, did Gibson also made a costly mistake by not addressing his serious reputation issues, which assumed massive proportions with every passing day. But, Perhaps his silence has made the public believe that the tapes were probably real, which made his situation worse.
Gibson might have played it safe as he is infamous for his vitriolic tongue and by keeping his mouth shut he might have thought to scramble home safely. Mel has been through such issues earlier also and with each incident it is becoming all the more difficult for him to salvage his reputation. Silence might be golden in real world but not in the web where making noise is the best way to prove your point, pull the crowd and to safeguard your online reputation.
Posted in Celebrity Reputation, Damage Limitation, Reputation Management | 
Tags: Celebrity, Mel Gibson, reputtaion management, Tiger | 
4 Comments »
The most potent tools in any Reputation management armour
Reputation management advisors use various tools and search engines to keep up the optimum online reputation of a company. The search engines typically comprise of RSS feeds, micro-sites, blogging, social media, Wiki-Site, videos, business profile linking, and other media. Whereas the most popular tools that are used effectively to fight bad press and to ensure the site ranks include blogs, SEO and SEM among others.
Blogs form a strong medium of communication with the general public through which you can communicate personal experiences, news, entertainment news or infact anything that you wish to share with the community. Blogs work in a couple of ways. You can link your blog to your Website or can maintain it as a separate Website. Regular blog posts can greatly benefit your search engine optimization (SEO), and help you communicate with the public without any outside interference, thereby helping you to build up your reputation.
Social network sites like Myspace, Facebook, Twitter and others help you to build up a community of like minded individuals. Thus social networking sites immensely help you to create positive public opinion based on open communication and shared experience. Â quality reputation management tool, it helps to enhance your brand image and reputation slowly yet steadily. The best part is that it does not require the resources that a national publicity campaign would have involved.
SEO/SEM could probably be the most important tools in reputation management. SEO involves the intelligent usage of key words to ensure that your website comes up in the search engine results; whereas SEM utilize pay-per-click technology, keyword usage and HTML coding to keep your company’s name in the top pages of search engine results and to ensure brand protection.
Other channels of Communications including web content , press releases and even snap shots can go a long way in building up your online presence and a strong reputation. Regular posts will keep your websites active which in turn would attract scores of visitors. Hence it is very important to not only have quality content and keywords but also regular postings. Make the most of the online possibilities to enjoy a strong repute and brand image.
Posted in Reputation Management, SEO, Social Network Sites | Tags: Blogs, reputtaion management, SEM, SEO, socila network sites, web content | 1 Comment »