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Posts Tagged ‘Reputation Management’
Tiger’s divorce settlement and reputation management
July 2, 2010 | 
Author It seems that Tiger woods has a short memory, or so it appears by the current turn of events. After the numerous flings of Tiger with many women stumbled out of this ace golfer’s cupboard, which was promptly followed by a much publicized rehab programme and a teary public apology- everything seems to be nothing short of a well managed stage show for the public now. Even though Tiger tried to be a loving dad on his daughter’s third birthday by bringing a charted jet load of toys to impress his family, his recent actions spoke otherwise. Even as Woods launched a final concerted attempt to win his family back, he’s been seen twice in recent days in the company of another blonde.
Just type in Tiger Woods in Google and the first thing that pops up is ‘divorce’, which clearly shows that things are far from rosy in his domestic front. His wife is reportedly moving ahead with her divorce plans as she was said to be “violently angry” with him for having exploited his dead father for commercial gain in his television advert for his sponsors Nike. The ad featured the beyond-the-grave voice of Tiger’s father Earl, who had a big role in shaping his career before his death in 2006.
As Woods was trying a desperate attempt to put his golfing career on the course, gossips about the impending divorce settlement with his wife is doing the rounds. His wife is said to be demanding the ownership of the brand new £35-million home the couple have been building on the exclusive Jupiter Island, Florida.
Tiger is caught in a tight spot as his wife is also pushing ahead with the full custody of their two children. The couple had signed a prenup agreement for a pay-off to £13-million, however it is interesting to note that Woods is said to be willing to give Elin more than half of his £663 million fortune in return for a lifetime confidentiality clause. Tiger will have to be wary of more wagging tongues that could spill out more spicy and untold stories of this talented golfer, who once grabbed the headlines for his stupendous personal achievements.
Tiger is playing a dangerous game and he may not have a second chance if he chooses to ignore his shattered image any further. The reputation rating of Tiger Woods, done by us at Reputation managementFor.Com, at the onset of his problems, still holds true as he has not succeeded or infact tried to regain his lost public image.
Posted in Bad Press, Reputation Management, Reputation News | 
Tags: Google, Nike, Reputation Management, reputation rating, Tiger Woods | 
1 Comment »
BP Global PR News
What can you do about fake twitter handles who steal your thunder? Well nothing!! BPGlobalPR is one such that’s enjoying a huge list of followers for his wry humor which seems to be the only way to digest the BP oil spill crisis. Re-tweeting his wisecracks, with the “BPcares” hashtag, have got me some weird comments from people who called me ‘insensitive’. I’ve had to explain that @BPGlobalPR is a fake account that yanks the ‘real’ BP PR chain.
BP has been dealing with this PR nightmare for long now and the latest effort has been in allowing writers to the area to convey to the world their side of the story. The company had placed a ban on journalists to the area and now seems to make amends with this new step. But then, no one seems to be buying it. Allowing their own PR guys disguised as journalists to provide interviews and other stories with a slant is really not going to help.
However, the papers are full of BP’s daily costs at handling the problem and is said to be at a total of $2.65bn (£1.76bn) and the problem has been raised at the G20 Summit in Canada by both Obama and Cameron. They’ve agreed on wanting to keep BP stable while maintaining the pressure on them to clean up the problem. This means they’ve agreed to let BP continue their work in the Gulf of Mexico and BP shares has seen a slight increase in the market.
However, getting a BP sponsorship may not be something you need to agree on according to this BBC article…
More than 170 creative artists have put their names to a letter attacking Tate Britain for accepting BP sponsorship.
The BP logo, the letter in The Guardian says, “represents a stain on the Tate’s international reputation”.
So, clearly being associated with BP in any way may not be a good idea for now.
Now onto other associated problems of the oil spill… Americans who love seafood are a paranoid lot, if tourists are to be believed. You can see them tucking into shrimp and fish with a purpose on their holidays in Europe and Asia. Shrimp is the No. 1 seafood in the US and Louisiana tops in US shrimp output, so the Gulf oil spill has put a thick cloud over the future of the shrimp industry here. Feasting on seafood abroad maybe a good idea, indeed!
Let’s not forget that despite all efforts oil continues to spill by the gallons, the Google crisis page with the ticker is a chilling reminder. For now, we have the satire of fake accounts to see us through the Gulf of Mexico oil spill crisis and BP has to continue to endure the smart aleck jibes and carry on with their work and, of course, put on hold any endorsements plans they may have.
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Posted in Company Reputation, Damage Limitation, PR / Public Relations, Reputation Management, Reputation News, Social Network Sites | Tags: BP, BPGlobalPr, company reputation, G 20 Summit, Gulf oil spill, Louisiana, PR / Public Relations, Reputation Management, seafood, shrimp industry, twitter | 3 Comments »
How Reputation Management For.com works?
We have written a lot on online reputation management, but this time the topic is going to be Reputation Management For.com and the business we are doing at Reputation Management For.com. This because reputation management is now an organised industry, with big business being done.
So what’s special about Reputation Management For.com?
- We have been ranked No.2 by topseos.com: topseos.com, an independent authority on search vendors, has ranked us No.2 among the Best Top 10 Reputation Management Firms in the US for the month of June 2010.
- We don’t cut corners: We don’t like taking short-cuts or going the easy way. We work hard to win.
- We move with the times: We move with the times and take in all changes, technology-wise and otherwise too.
- We work 24×7: Spread across continents and with our team-members working from different countries, we manage to keep it all going 24×7, 365 days a year.
How does it work?
Online Reputation Management is not that simple, but with our expertise and experience, we get to make it all simple. So here’s a list of what all we do, for our clients:
- Writing blogs, posting articles etc for you, to make sure you get a real big online presence.
- Writing professional online press releases for you, keeping track of all updates concerning you and your company.
- Branding. Branding is our forte. We take you for a brand and set out to promote you using all resources available.
- Providing quality content, coming from genuine writers who have a passion for writing and who know how SEO works.
- Providing full assistance from a team of writers, SEO professionals, designers, programmers et al, spread over different parts of the world.
- Making sure your presence is felt in a big way on the social networking zone, focussing on social networking sites and doing social bookmarking too.
- Giving top priority to promptness and professionalism.
- Using advance technology, tools and gadgets that help track and mend online reputation management.
- Interacting frequently and freely with clients, making sure we deliver what they expect from us and also to impart to them the feedback that we get.
- Studying things in detail and bettering ourselves so that your trust in Reputation Management For.com remains intact…always.
What makes us different…
Well, all this is what every reputation management company does. So, what’s it that makes us different? Let’s take a look
- We maintain and mend the online reputation of a client who’s in real big reputation crisis. We have done that many a time and know ways to handle it. We salvage your reputation in the hours of the most severe of crises.
- We have been the first to recognise that the age of conventional PR is over and it’s now the age of Reputation Management. We do understand that in modern times, Reputation Management encompasses Public Relations and hence we are masters in Reputation Management as well as PR.
- We do day-to-day monitoring of our clients’ online reputation, maintain graphs, charts et al to support this monitoring.
- When it comes to using new ideas, new tools etc and making the most of research and analyses, Reputation Management For.com scores high marks.
Reputation Management and HR
Does HR (Human Resource) play an effective role to strengthen your reputation? This has been a long debated topic! Well, being the most essential and valued part of any business HR to a large extent plays an active role in shaping the reputation of your firm. HR represents the company’s reputation internally which is most valued and includes answers to what the employees feels for the company, or do they seek a role in the firm, etc. It may seem a passive factor, but it’s a most vulnerable area, where most companies falter.
Building up a good PR and reputation internally in the company reduces more than half the chances for a firm to risk its reputation.
Monitoring the internal reputation is something which most of the companies overlook; HR needs to analyze the feedback from the employees. To act unaware increases the probability for the company to earn a bad name from its own employees, this further spreads like a virus, damaging the bonhomie. To have an effective HR department reduces the risk of such internal unrest and keeps the company’s reputation protected from any employee criticisms in social networks.
Social media too develops a strong link among employees and the company, bringing in a blog or message board helps to know what the employees are looking for or facing or lacking, and gives the company the space to restructure its plans accordingly. Employees’ interest account most for any firm to stand strong, and if the employees lose trust from the firm then nothing can be done. With over 1 billion blogs and other social networking sites it’s really easy to get a bad name, and when such negative stuff comes out from your own employees’ mouth then the damage is even worse.
Reduce the risk of a bad image for your business and keep your reputation high with happy employees and their positive image of the company with effective Human Resource Management.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online | Tags: Bad Press, Business, Business process outsourcing, Business/Finance, Company reputation management, Employment, HR, Human resource management, Human resources, Labor, management, Online Reputation Management, reputation, Reputation Management, Social Media Ventures Inc, Social Networks, Society | 1 Comment »
McDonald recalls cadmium-laced Shrek glasses
Shrek has indeed landed a nasty blow on the brand image of McDonald’s! The famous fast food chain of McDonald’s is recalling 12 million drinking glasses from the US markets which were launched to promote the cartoon movie “Shrek” because the painted designs on the glasses contain the toxic metal cadmium. The cadmium paint might enter the children’s body through their hands and this would put them to risk as it is a known carcinogen that can cause cancer on prolonged use. Cadmium is generally added to paints to make bright colors, but it is unusual for cadmium containing paints to be used in consumer products like glassware.
In an unusual damage control exercise, McDonald’s has asked customers’ to stop using the 16-ounce glasses with immediate effect. Originally sold at $2 each McDonald’s has started paying customers $3 for every Shrek glass returned. The customers can return the glasses in any of the McDonald’s restaurants and receive the cash on the spot.
To me the whole thing about the McDonald’s glasses is very much a mystery, and why they would be putting cadmium pigments in there,” said Hugh Morrow, a consultant for the International Cadmium Association and a former president of the trade group in North America. “Our position is that cadmium pigments should not be painted on consumer glasses.”
Meanwhile, sales in McDonald’s outlets recorded a sharp rise of 3.4 percent in May, which is attributed to the overwhelming popularity of Shrek themed promotional campaigns for its Chicken McNuggets and Happy Meals. By acting fast and paying a premium to its customers, McDonald’s is back on its saddle ( well… almost) and has done its best in brand protection . The fact that McDonald’s announced the recall soon after the Consumer Product Safety Commission said that tests showed low levels of Cadmium, even though glasses were not considered toxic as the risk was really low. This act indeed helped it get back into the good books of the customers. In a way, it is nothing but Reputation Management at its best.
Posted in Company Reputation, Reputation Management | Tags: brand reputation, cadmium, carcinogen, Recall, Reputation Management, Shrek glasses | 2 Comments »
Reputation Ranking- Know Your Online Status
This article focuses on reputation ranking mechanism. When a company or business gets unwanted attention online, there obviously is something fishy about it. The search engines go naughty; they become biased and start ranking the ‘negatives’ on top. After all it’s attracting more visitors. When users search for you online the unofficial flashes before the official website, thus drowning your goodwill.
Take for instance if some firm wants to hire your service and finds no mention or option about you on the first two pages till they spot you on the 4th page of the search result, imagine the kind of damage it will be have on your company. All the negative stuff has pushed you out off sight. Reputation ranking shows what exactly is your position online.
The ranking system is a process that is concluded by feedback and thorough research and data collection mechanism, and then depicted with pictorial representation followed by analysis and summary. The results cannot be manipulated or altered. Unlike other ranking systems that sum up the good and bad reports from customers, reputation rating depicts reliable and accurate facts based on that day’s researches. The intention is to build better and objective ratings and develop trust on Reputation Management system.
Reputation rating systems are becoming an essential tool and it is about finding ways to reduce the influence of bad press. Reputation Management For.com believes that every business needs a proactive measure to be on the web and be a consistent performer. And it only goes on to help you understand your business better.
Air India flying low
Battling with a damaged reputation and internal unrest!
The national carrier of India, “Air India” seems to be in a complete disarray after a series of recent incidents jolting the reputation of the nation’s oldest airlines. Even before Air India could resurrect its image from the tragic crash in Mangalore which killed 158 passengers, another blow came with a strike called by Air India employees unions.
The internal unrest among the employees and management is due to faliure of the management to follow through on its latest verbal agreement to pay the lowest paid employees by July 3. The lowest paid unionized employees make less than $100 a week. Employees were angered with their pay being delayed at a time when the airline continued to buy new planes. This sorry state highlights the distorted image of the national carrier being plagued by chronic indiscipline. They lost credibility and with the mounting pressure to stay ahead in the race, Air India seems to have lost its track. This series of crisis exposes Air India’s inability to deal with crisis management. Here is what Air India’s spokesperson had to say to CNN IBN :
“We will not tolerate any strike. Striking employees will be subject to loss of wages and productive incentives.”
Left with a cumulative loss of about Rs 8000 crore, a battered reputation, and unsatisfied employees and customers, the international carrier will have a hard time to regain its respect. Absence of a solid PR is something they need to bring in to salvage their reputation. With competition and competitors looming high, Reputation Management For.com does not think Air India can afford to take this luxury to give PR a miss. High time they mend and sort the crisis before its too late to fasten their seat belts.
Posted in Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Product Reviews, Reputation Management, Reputation News, Reputation Online | Tags: Air India, Air India Reputation, Airline, crisis management, India, Labor, Online Reputation, Reputation Management, USD | No Comments »
Internet Reputation Management to favor your business
Every business house is familiar with online reputation management. But, here we are not talking about something that happens when your PR is under fire or you have lot of negative content in the search engine. Well for Internet Reputation management, it has nothing to do with negative or bad contents, it’s just a away to keep your business on the top page of search engine unwary of negative comments. This is to minimize any affect from future negative content propaganda. More businesses houses are taking Internet reputation management seriously, and this comes as a powerful strategy that keeps your business on top undeterred by negative postings.
A successful Internet Reputation Management is about how to amend damages taking into account a 360 degree view. An aggressive SEO is then undertaken, which is followed by creating supportive content in the form of blogs, media releases, social media linking etc.,
So no matter negative content or not; Internet Reputation Management if taken care in the beginning will always allow business to remain on the first pages of search results. And when negative information try to connect with the search terms, your website and business will be already enjoying a strong position on the first page of search engines. Remember, only less than 4 percent users ever scroll down to the last result on the first page, and even less make it to the second page.
Reputation Management For.com-
Internet Reputation Management is more like a guard, that takes care of your online reputation while you concentrate on your business.
Mark Twain Autobiography- 100 years of Reputation Management & PR
Mark Twain sealed his autobiography for a 100 years after his death and we’re the lucky ones to see all his secrets being released. Well, this is, if you look at it closely Reputation Management at its best and not to mention PR.
Dead celebrities and their estates continue to amass wealth and media space. Maryln Monroe, Elvis and Jim Morrison are all great examples of this. However, Mark Twain does it all in a well-planned, calculated manner. A century later we’re all thinking of what he might have said that he thought his reputation may have been affected?
Well for his foresight and PR skills this post is a salutation. He sure knew how to get back into the news.
Whatever Mark Twain felt may have ruined his reputation may not seem much today, but, with reference to his times we can expect to gossip about him and he probably would have enjoyed it. The Independent article had historians saying this about Twain…
“He had doubts about God, and in the autobiography, he questions the imperial mission of the US in Cuba, Puerto Rico and the Philippines. He’s also critical of [Theodore] Roosevelt, and takes the view that patriotism was the last refuge of the scoundrel. Twain also disliked sending Christian missionaries to Africa. He said they had enough business to be getting on with at home: with lynching going on in the South, he thought they should try to convert the heathens down there.”
So clearly lots of interest building up, plus the 400-page section on his liaison with Isabel Van Kleek Lyon who later became his secretary is sure to be intriguing.
Shock-value may not be there, but, oh, won’t the tongues wag again about the man who was known to have loved his celebrity status.
Online Reputation Management and Social Networking
Have you given a thought on what social networking can offer your company or brand? Well, almost all big or small businesses and brands seem to have adapted to social networking. Many embraced it as a new fad in the communication scene, whilst some took it as a tool to market.
But do you know that social networking sites can boost up your online reputation and brand value as well? There are a huge number of social networking sites today like, Twitter, Facebook, Myspace, Ning which have transformed the style of communication and networking to a great level. Apart from millions of individuals and organizations; more than half of the Fortune 100 companies possess a Twitter account. These sites give the platform and space to share information and expand the network easily.
A recent study has even revealed that social networking has been a great help to build and maintain employee engagement and brand reputation. Twitter and Facebook are those management tools which have come up to pave a way for a forum or open dialogue, bringing your reputation in a more positive light.
It even tells what people have to say about your product or brand and what you are missing out. It may sometimes be a threat for your reputation, but by responding to allegations you can limit your damages quickly and can rectify things better. It is essential to understand what all is being said on social networking sites, a wrong statement can be a threat to your reputation. What all you say, remains influential to your brand. The positive use of these sites can reinforce your brand and online reputation is what we can take away from all this.
Posted in Company Reputation, Damage Limitation, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | Tags: Blog hosting services, facebook, Facebook Inc, Myspace, Online Reputation, Online Reputation Management, Online social networking, ORM, reputation, Reputation Management, Social information processing, social media, Social network aggregation, Social network service, social networking, Social networking sites, Technology/Internet, twitter, Twitter Inc, Web 2.0, World Wide Web | 6 Comments »