If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.
Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. Read the rest of this entry »
Reputation Management Tip for 2012: Brands need to tap into social media search!
If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.
Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks. Read the rest of this entry »