Posts Tagged ‘Reputation Management online’

In business and in life, reputation is everything. So it goes on the web as well. Your web site is considered one of the representations of your reputation of your business. You and your business together forms your web site. When disatisfied customers complain about your company in discussion forums, and chat rooms around the web, that is another representation of your reputation.

You are what people are saying about you. The blogs convey the public thoughts and moods to express good or bad points and emotions. To minimize damages due to inflammatory websites and weblogs launched by consumers, some use the same reactive tactics. Given the increasing popularity and development of search engines, these tactics have become more important than ever.

In the years ahead, reputation will become even more important on the web. To be successful, you will need to manage your reputation on and off your web site. Software services are emerging nowadays that measure and record reputation in quantitative and qualitative ways. Search Engine Reputation Management tactics are often employed by companies and increasingly by individuals who seek to proactively shield their reputations or brands from damaging contents.
These tactics have become more important than ever due to the increasing popularity and development of search engines. We can help your company develop a reputation management strategy by assessing high-level analysis of the business, industry, competition, and customers. That is the analysis of the key phrases, web site visitors,source of prospective customers and competitiveness of the search results for those phrases.

I wrote a post back in 2007 called PR – Be Careful which was my first real insight into how pr companies work.  A few years on and a bit more experience, has shown me how PR, SEO and Reputation Management should be a combined strategy.

I have seen the best and the worst of PR so here are some healthy tips going forward:

1. PR companies would normally take 2 different stances when it come to damage limitation either respond positively to the story or ignore it and hope it goes away.   Both can be a dangerous game on the Internet, if you react to a story or someone’s comments on a forum directly then quite often than not it will attract more negative comments.  If you ignore it, then again it can attract even more negative comments if it appears high in the search results.
2. Using a PR company to create press releases is a great way to get positive stories out there, make sure you use online channels as well.
3. SEO, make sure your own website and or blogs can be found, a customer should be able to find your site easily and quickly so ranking number one for your own site is critical.
4. Reputation  management is a combination of content, SEO and PR by filling the net with positive stories that rank highly for your company is how best to protect your reputation online.

SEO (search engine optimisation) , PR and Reputation Management services all play a significant roll to protect you name, company or brand.  We have built a working relationship with many of these types of companies over the years and have achieved great success with it.

We do provide a article and content service, but do find it very useful if clients can also provide content which we can use to fill the Internet with positive stories and feedback, customer reviews are also a great source for stories.

What does reputation actually mean?

The dictionary definition is

1. The general estimation in which a person is held by the public.
2. The state or situation of being held in high esteem.
3. A specific characteristic or trait ascribed to a person or thing: a reputation for courtesy.

noun

1. Public estimation of someone: character, name, report, repute. Informal rep. See respect/contempt/standing.
2. Wide recognition for one’s deeds: celebrity, fame, famousness, notoriety, popularity, renown, repute. See knowledge/ignorance.
3. A person’s high standing among others: dignity, good name, good report, honor, prestige, repute, respect, status. See respect/contempt/standing.

So how this effects you

Online reputation management or ORM is not a common phrase YET, like SEO was a term not used by average business owner 5 years ago.  As time progresses and people start to hear from customers “Did you know such and such said they are not happy with your service on a website X”, they will start looking for ORM services. How will potential customers know what to look for, the may start off with search terms like Search Engine Optimisation or Search Engine Marketing.  Although many SEO companies can help with ORM, it is altogether a bigger beast and requires a company with experience in the field.

Steps to online reputation management

The best steps to online reputation are definitely the pre-emptive measures, like any service if you call a plumber out at 10pm you will pay way more than if you can schedule a normal time.  Reputation management is much the same, unless you company name is a popular name like “Music Download ltd”  then for the most part a reputation management company should be able to get quick results quickly.

Some simple steps to help you get going:

1. Make sure you have a well optimised site
2. Sign up to Social Network Sites like facebook, twitter, etc
3. Register blogs and wordpress
4. Create some articles
5. Do some online press release

Of course all this takes time and resources so if you need a hand then get in touch and we can certainly do a lot of the work needed to help your reputation online.

The speedy and easy publication procedure that is now available to nearly every Internet user is, without doubt, a distinct and powerful double-edged sword. When used properly, self-promotion of your specialistic physician practice is both accomplishable and effectual. Yet, this “click of a mouse” publishing can also hinder your practice useless if leveraged maliciously by unhappy clients or wrong competitors. If the latter of these situations has happened to your name or your medical practice, or even if you fear that it may happen to you in the near-future, there are high-level steps that you can take as a physician to prevent and reverse such time of life tactics on the digital landscape. Physician Reputation Management can protect your specialized medical practice while at the same time raising positive brand awareness and market presence.

It is of utmost importance that you as a specialized physician allow a large typical sample of your patients dictate the objective feedback about your procedures and their experiences with your medical practice. By creating controlled and open forums of communication, specialized physicians can take a preventative approach to depot  bang-up feedback and reputation rather than waiting for a single unhappy anomalousness to spread false information about your medical services.