Posts Tagged ‘Reputation Management online’
Greenpeace, in its effort to “ensure the earth’s ability to nurture life in all its diversity” is now pinning on its efforts for some very important issues. By gunning for Nestle’s palm oil source and naming their popular product as Killer (Kitkat), Greenpeace has raised its voice for literally anything it feels is just non-earth-friendly.
Greenpeace is now aiming to highlight Apple’s ipad mobile devices which according to them rely on cloud computing and may contribute to global warming. It has also taken on other IT giants like Google, Facebook, MSN to be contributing their share towards critical climate-change. As of now it seems that Greenpeace has drawn a dotted line between the Apple’s ipad and global warming.
Greenpeace acknowledges the fact that if both the data centers and the telecommunication networks that are the two key components of the cloud continue to grow at current alarming rates, then by 2020 the electricity consumption would be half the current in the United States or more than France, Germany, Canada and Brazil combined. So with the growing cloud-computing needs in preparation for the iPad and with Apple purchasing a data center in South Carolina which is much larger than its existing facilities, Greenpeace feels that it needs to ask some important questions.
“Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green.”
Greenpeace seems to be going for a double-dip by either picking the largest brands when they are getting an exposure in the market and thereby earning another green money or is it that as an original green company it is focusing on the world issues like global warming that raises environmental issues to public knowledge? From a reputation management point of view, we feel that Greenpeace need to come out clearly on social platform that it’s not after “Apple” or “iPad,” but want to debate something very important; Global Warming.
I wrote a post back in 2007 called PR – Be Careful which was my first real insight into how pr companies work. A few years on and a bit more experience, has shown me how PR, SEO and Reputation Management should be a combined strategy.
I have seen the best and the worst of PR so here are some healthy tips going forward:
- PR companies would normally take 2 different stances when it come to damage limitation either respond positively to the story or ignore it and hope it goes away. Both can be a dangerous game on the Internet, if you react to a story or someone’s comments on a forum directly then quite often than not it will attract more negative comments. If you ignore it, then again it can attract even more negative comments if it appears high in the search results.
- Using a PR company to create press releases is a great way to get positive stories out there, make sure you use online channels as well.
- SEO, make sure your own website and or blogs can be found, a customer should be able to find your site easily and quickly so ranking number one for your own site is critical.
- Reputation management is a combination of content, SEO and PR by filling the net with positive stories that rank highly for your company is how best to protect your reputation online.
SEO (search engine optimisation) , PR and Reputation Management services all play a significant roll to protect you name, company or brand. We have built a working relationship with many of these types of companies over the years and have achieved great success with it.
We do provide a article and content service, but do find it very useful if clients can also provide content which we can use to fill the Internet with positive stories and feedback, customer reviews are also a great source for stories.
The speedy and easy publication procedure that is now available to nearly every Internet user is, without doubt, a distinct and powerful double-edged sword. When used properly, self-promotion of your specialistic physician practice is both accomplishable and effectual. Yet, this “click of a mouse” publishing can also hinder your practice useless if leveraged maliciously by unhappy clients or wrong competitors. If the latter of these situations has happened to your name or your medical practice, or even if you fear that it may happen to you in the near-future, there are high-level steps that you can take as a physician to prevent and reverse such time of life tactics on the digital landscape. Physician Reputation Management can protect your specialized medical practice while at the same time raising positive brand awareness and market presence.
It is of utmost importance that you as a specialized physician allow a large typical sample of your patients dictate the objective feedback about your procedures and their experiences with your medical practice. By creating controlled and open forums of communication, specialized physicians can take a preventative approach to depot bang-up feedback and reputation rather than waiting for a single unhappy anomalousness to spread false information about your medical services.