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Posts Tagged ‘Reputation laundering’
Why Reputation Management is not Reputation Laundering!
August 11, 2010 | 
Author Reading this guardian article – ‘PR firms make London world capital of reputation laundering’ is alarming but then I have a few thoughts about this. For one I agree, PR companies may unscrupulously try to airbrush problems of their clients in every way possible, this is true. But, the one glaring thing about this exposé is that no country known the world over for human rights violation is going to get a ‘squeaky clean’ reputation handed over on a platter. No way!
This why we say – ‘PR is out and Reputation Management is in!’ Reputation management is not about purposely going about altering the reputation, or to put it in a ‘newsy’ way, doing reputation laundering for clients. We attempt and succeed by being an on-going process and the efforts are put in to highlight the positive changes being made by the client.
Reputation management is about pushing negatives down the search engines and is never about erasing incriminating results. Any amount of re-branding is half-done without reputation management backing it all up regularly. We’re here to help tide over the bad rep, albeit in a slow and steady manner. And we believe everyone including individuals, companies or countries, for that matter, need another shot at rebuilding reputation.
I’m sure Germany agrees, though some tags are branded into a country’s skin in the collective psyche of the rest of the world. So, yes African regimes and autocratic governments or even China, Russia, India, Pakistan or even US or UK have the right to re-brand themselves through PR, but it will be reputation management that will finally succeed!
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