Reputation Management Online

The Internet is definitely another company HR and reputation headache, not only can unhappy customers talk about your business but also ex employees, look at this example for ZillionTV.

Ex employees can now fight a company on both sites, publicly and privately.  If an employee feels they were wrongly done by and wants to take a company to tribunal, it’s easier and much cheaper for a company to just settle out of court regardless of whether the employee has a genuine reason or not for a tribunal.

Ex-employees can now attack a companies reputation on-line and if the are savvy enough with the Internet can get their negative remarks to rank highly if not higher than the actual companies website.  So heed this warning make sure you have taken as many measures to protect yourself on-line, it maybe worth looking into the legality of contracts with employees to stop them positing confidential information.  Although this will only go so far as it’s easy to post something anonymously, although this may change as the courts set more presidence.

Quite often we have to start on the company’s own website and improve how well it does for it’s own brand name and search terms, before we start the process of reputation management and burying negative results.