The old saying unfortunately does not ring true, words will hurt you a lot on the Internet.  Quite often we have clients coming to us after negative press has been at the top of the search engine for a while.

Bad press is often found on very active websites like News or newspapers sites, many of these sites have cotton on that if you encourage remarks and feedback then the pages will do much better and move up the search engines results.

By dealing with these types of sites quickly and burying them further down the search results will stop people possibly adding remarks and more importantly your customers finding it.

Asda are a great example of this see how this Chicken Licking staff member caused a massive stir, licking chickens and The man is also filmed urinating in a bin, playing cricket and football with in-store goods and poking a finger in the chicken..

Obviously ASDA have totally condemned this, but still the damage has been done, only time will tell if the articles move up the search engines or disappear after a few days depending on how ASDA deal with it.

So to stop bad press staying at the top of search engines you must deal with them quickly and try and remove them from search results as quickly as possible.