Posts Tagged ‘recruitment’
There are certain types of industries that seem more prone to getting negative comments and competitors playing dirty tricks and trying to trash their company’s reputation. Here are some of the main industries our clients come from recently:
- Recruitment and HR
- Construction and building
- Travel agents / hotels and other accommodation types
- Dating websites
I used to hear business owners talk about the Internet and not really understand it, back then companies just missed out on another great sales channel. Today, however, I have to say when I hear a business owner having the same attitude I have to hold back from calling them crazy and telling them they will be out of business in 5 years.
Why do I feel so passionate about this, well in the past when you played ignorant to the Internet you were just loosing possible sales, but now people and competitors could be killing your business by trashing your reputation online. Never has it been more important to take SEO and Online PR more serious, as a business owner you may not use the Internet much, but I am sure as hell your customers do. You may not only be missing sales but loosing them when customers Google your company and see negative feedback and unhappy customer experiences.
If you had someone standing outside your business’s front door saying “your company was a scam, sold terrible products, had terrible customer services” then what would you do? I am sure you would do something rather than ignore them, well the same thing could be happening online right now.
Every company now needs to take reputation management serious and not wait until negative comments and results appear on the first page of the search engines. Businesses need a to have in place a proper procedure for complaints and feedback. Monitoring or having a company like Reputation Management For defending your reputation online could prove invaluable.