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Posts Tagged ‘public relation’
How PR is out and Reputation Management is in
April 26, 2011 | 
Author There is a saying that even bad publicity is good publicity, but that may work for Hollywood and that is not the case here. Reputation Management For.com conducted a study and learned that corporate crisis might very much result in online negative publicity, lowering the repute of the company. It was further found that most companies still tend to follow public relations and don’t see the value in ORM (online reputation management) until they get bonked in the head with devastating bad publicity. It’s in such situations that the effect of public relations becomes invaluable. Read the rest of this entry »
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Goldman Sachs, time to defend their brand and reputation
The civil fraud charges has dented the reputation of the already bruised Goldman Sach Group, putting it into yet another PR loop, and this time it going to get worse. The group’s announcement about it’s revenue crossing way beyond $3.5 billion was a bit flamboyant
Though Goldman Sach has refuted the charges made by the SEC’s about selling off risky mortgage investments without intimating the buyers. It has already been said that this looking to be one of the most controversial of financial irregularities in the recent times. Law may take its own course, but it has to be seen how they are going to win back the lost confidence in public.
The company doesn’t have much time to seriously think about the difficult situation it is in now. The online news doing the rounds 24/7 and in the cyber age where information reaches faster, you cannot take that luxury to sit back and let it cool by itself. As of now unless proven guilty against the SEC’s fraud charges, company will maintain silence, but this will not be a good move. The silence might be mistaken to be hiding something. Goldman Sach needs to chalk out a strategic crisis management to be in place to shield it’s brand reputation, which it has taken years to build.
At Reputation Management For.com, we feel it is the right time for the right action – Goldman Sach should utilize this opportunity and sharpen it’s PR skills, and send out the message loud and clear about how sincere they are with investors.
Reputation Management, PR and SEO goes hand-in-hand
Reputation Management is about what you do, say, and what others say about you. So do we have a tinge of PR into this. What is public relation (PR) all about? We have already debated in the past about PR being one tool that is mostly about marketing and communication, but we haven’t talked about how PR culminates with reputation management. What is the role of SEO that completes the cycle?
Public relations is one factor that takes care of your reputation, with the intention to influence customers and support their belief about your product goodwill. It is a continuous process to maintain an amicable understanding between public and an organization. PR supports the efforts of reputation management, and there are various techniques to do that; press release, blogs, copy writing are some of the essentials that is used as a public relation strategy. Dealing with crisis management both online and offline is another form. All this signifies that constant communication is the core and vital that helps to put an effective image of your brand.
Next comes Search Engine Optimization (SEO), the most powerful tool in the armour. SEO agents know how to target keywords that is causing damage to your reputation and in the bid will kill them to minimize the damage. The only difference is unlike every time SEO here will not only concentrate on doing online stuff thereby missing the real issue of reputation management, and overlook the cause of potential damage to the brand or business.
Finally, the complete package of RM, PR plus SEO is here to stay and deliver the requisite in keeping the reputation of your organization the way you want, after all your business deserves it.