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Posts Tagged ‘Prius’
Twitter Monetization & the Reputation Management Angle
April 14, 2010 | 
Author Twitter monetization began officially on April 13th 2010 and finally the Ad-free service is looking at promoted tweets and their resonance among tweeple to be the deciding factor in value. So this means according to Biz Stone on his blog,
Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.
So deals have been made with Starbucks, Virgin America, Sony Pictures, Red Bull etc and their tweets will soon be featured as promoted tweets. Promoted Tweets end up right on top of a search pile so search for something like ‘coffee’ on twitter will take you to the promoted tweet by Starbucks right on top of the search result.
From what I see @Starbucks is certainly doing quite well with the resonance thing, with most promoted tweets being Re-tweeted by the hundreds. Mashable finds that Virgin America is capitalising on “Red hot Tweets” with their offers.
However its still only a day old and in a matter of time we could have a better picture as to how effective a Reputation Management Tool this can be in the future.
To tow the line of resonance of the promoted tweet and its effect on people… could Tiger Woods or Toyota actually use this as a feature for re-building reputation and PR?
Twitter has largely been based on the large amount of content that it has been highlighting through tweets. Content is clearly King for Twitter and for now promoted tweets only appear on top of searches of relevant searches and will remain there and not disappear into oblivion as new tweets come up.
So if Toyota were to go in for a promoted tweet offering free accessories for a Prius or even some useful information on the car call-back it can probably get more visibility being right on top of the search list. Interesting???
While copywriters and Twitter users conjure up the right phrases and set this new tool in motion, we here at Reputation Management For.com feel there could be something here for ORM.
Early days yet but Twitter’s got our attention for sure and this could very well be an avenue to explore for effective crisis management and PR that comes under the purview of Online Reputation Management.
Toyota Problems Deepen, Prius Recall Worldwide – A Reputation Management View
Toyota, known the world over for reliability, safety and quality is at its worst times, the problems don’t seem to die down and now the Prius Hybrid cars are being recalled for brake problems. The crisis is set to deepen further if cars are recalled in the US and Japan tomorrow.
From being the gold standard in management, the Toyota company is now facing the biggest reputation problem ever in its history. The stock values fell and soon we had the Toyota Chief and President Akio Toyoda making a statement.
“The recalls are affecting several models in several regions and have caused anxiety among customers who are wondering if their cars are OK. For that we are very sorry”, Toyoda also said the cars are safe, “We always put the customer first.”
The apology made by Toyoda hit the right chord and even the fickle stock value improved and in reputation management terms this was THE way to go ahead. However, as the worldwide recall looms large, the innuendos of mis-management in choosing their suppliers and even rumours of US politics making a play in this crisis with the current protectionist mood against foreign firms in the US, are all over the media.
Toyota insists the Prius braking problems and the recall has nothing to do with safety but for the motor giant – the largest car seller in the world these are dark times indeed!
Here at Reputation Management For.com we have these Business Reputation Management suggestions:
- Toyota needs to bring out details on why the brake problems are not safety related.
- Toyota needs to put out more information on how the recalls are being handled with step-by-step instructions to their customers.
- The company also needs to put out customer testimonials on how the recall was handled smoothly on a case by case basis and encourage their happy customers to make Tweets and posts on FaceBook and blogs.
- Toyota needs to educate customers to identify the right brake problem and assure people all queries will be handled well.
Coming clean about things will help snuff out further rumours and nothing like voice of people in social networking sites to get positive word out. If things work out, the people’s car maker may turn things around, but these are trying times at Toyota and for now its “Toyota problems” and safety rumours that’s all over the media.
Posted in Company Reputation, Damage Limitation, Reputation Management, Reputation News | 
Tags: business reputation, Prius, Recall, Safety, Toyota Problems | 
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