Posts Tagged ‘PR / Public Relations’
‘Yet another talent lost early’ as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.
‘Should Traffic Ever Trump Taste?‘ gives two examples of such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…
Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.
This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.
Reading this guardian article – ‘PR firms make London world capital of reputation laundering’ is alarming but then I have a few thoughts about this. For one I agree, PR companies may unscrupulously try to airbrush problems of their clients in every way possible, this is true. But, the one glaring thing about this exposé is that no country known the world over for human rights violation is going to get a ‘squeaky clean’ reputation handed over on a platter. No way!
This why we say – ‘PR is out and Reputation Management is in!’ Reputation management is not about purposely going about altering the reputation, or to put it in a ‘newsy’ way, doing reputation laundering for clients. We attempt and succeed by being an on-going process and the efforts are put in to highlight the positive changes being made by the client.
Reputation management is about pushing negatives down the search engines and is never about erasing incriminating results. Any amount of re-branding is half-done without reputation management backing it all up regularly. We’re here to help tide over the bad rep, albeit in a slow and steady manner. And we believe everyone including individuals, companies or countries, for that matter, need another shot at rebuilding reputation.
I’m sure Germany agrees, though some tags are branded into a country’s skin in the collective psyche of the rest of the world. So, yes African regimes and autocratic governments or even China, Russia, India, Pakistan or even US or UK have the right to re-brand themselves through PR, but it will be reputation management that will finally succeed!
Do you ever think before you act? If not, then better develop a habit of doing so, especially when you are a celebrity or known personality. Your behaviour has an immediate impact on your reputation, it might sound clichéd, but practically it makes a huge difference to your image and reputation.
Usually in case of celebs such reputation disasters occurs when misconducts or anger tarnishes their social image. Being vulnerable, a single false move can bring down the reputation drastically.
Behaviour and social conduct has a lot meaning and value when it comes to celebrities. Always in the limelight, these so called stars are social figures and their acts are watched by millions. Any bad conduct from their end can be axing their own feet. In many instance it has seen that, how celebrity image has fallen down by their misconducts or offensive acts. Whether it’s by being rude to the media or by having a foul mouth, violent behaviour in public is simply disgraceful.
Some of the offensive acts by the celebrities:
- Lindsay Lohan was recently charged with carrying “contraband” found in her wrecked car.
- Paris Hilton was sentenced to 45 days in jail for driving on a suspended license.
- Mel Gibson verbally abusing and slapping his girl friend.
Robert Thompson, a professor of popular culture at Syracuse University said “Celebrities behaving badly is certainly not an uncommon thing to find throughout history and it is certainly not going to fade away.”
To maintain and protect your reputation today is far difficult than the hardships you faced to gain that fame, as the adage goes, “With great power comes great responsibilities”. In the same way, it asks for great responsibility to sustain that fame and glory.
However, if you are looking to rectify your flaws, then we at Reputation Management For.com suggests, a concrete PR strategy and reputation management plan, which will help you to repair your lost image and resurrect from the damages. Reputation management even helps you to manage and enrich your reputation, and also helps to keep track of the status of your reputation. Celebrities and social figures are recommended to shield there reputation with a systematic reputation management plan, especially at a time when social networking has given people the space to air their views easily.
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.